About This Role
This Ecommerce Manager role is for a Mexican fashion company that is growing and expanding. The manager will lead the strategy, evolution, and integral operation of the company's digital channel. The role suits a candidate with a strong commercial vision, analytical thinking, and execution capability, who can convert data and opportunities into profitable growth, accelerate digital business performance, and continuously elevate the shopping experience.
Responsibilities
- Design and lead the commercial strategy and end-to-end operation of the e-commerce channel
- Manage and evolve Shopify as the main platform for the digital business
- Ensure compliance with sales, margin, profitability, and growth objectives
- Manage the P&L, budget, and forecast for the channel
- Develop initiatives to increase conversion, average ticket, recurrence, and purchase frequency
- Define pricing strategies, promotions, discounts, and commercial calendar
- Analyze traffic, conversion funnel, consumer behavior, and performance by category and product
- Identify opportunities and frictions within the customer journey, implementing improvements that directly impact conversion and experience
- Coordinate performance, CRM, marketplaces, customer acquisition, and retention strategies
- Ensure, together with the involved areas, adequate product and inventory availability for the digital channel
- Lead automation, optimization, and integration projects within the Shopify ecosystem
- Build dashboards and monitoring mechanisms to make agile data-driven decisions
- Work cross-functionally with Marketing, Commercial, Purchasing, Logistics, Operations, and Technology to ensure aligned business execution
- Detect commercial and operational opportunities with a high sense of urgency, transforming them into concrete action plans
Requirements
- Solid experience as E-commerce Manager, Head of E-commerce, or similar position
- Indispensable experience in fashion, consumer goods, or high-volume digital businesses
- Advanced proficiency in Shopify, including applications, integrations, automations, and platform optimization
- Experience managing P&L and profitability of digital channels
- Experience leading internal teams, agencies, and specialized suppliers
- Proficiency in indicators such as conversion, CAC, ROAS, average ticket, margin, recurrence, abandonment, and revenue
- High analytical capacity and experience making decisions based on commercial information and consumer behavior
- Strategic vision accompanied by strong execution capability
- Results-oriented profile, with a sense of urgency, autonomy, and commercial focus
