About This Role
This role is for a results-driven Digital E-Commerce Manager to lead and enhance the online sales strategy and digital customer experience for a client in Indianapolis. The manager will be responsible for overseeing e-commerce operations, driving online revenue growth, optimizing website performance, and implementing digital marketing initiatives that support business objectives. The ideal candidate combines strong analytical skills with digital marketing and e-commerce expertise, bringing a customer-focused approach to improving online engagement, conversion rates, and overall digital performance.
Responsibilities
- Develop and execute e-commerce strategies that drive online sales growth and improve customer experience
- Manage day-to-day website operations, ensuring content, product information, pricing, and promotions are accurate and up to date
- Monitor website performance, user behavior, and key performance indicators (KPIs) to identify opportunities for improvement
- Optimize site functionality, navigation, search capabilities, and conversion pathways
- Collaborate with internal stakeholders and external vendors to enhance digital capabilities and user experience
- Develop and execute digital marketing initiatives across channels including email marketing, search engine optimization (SEO), paid search (SEM), social media, and online advertising
- Analyze sales performance, customer data, and web analytics to make data-driven recommendations
- Oversee product merchandising strategies and online promotional campaigns
- Manage relationships with e-commerce platforms, digital agencies, and technology partners as needed
- Stay current on industry trends, emerging technologies, and best practices in e-commerce and digital marketing
- Support reporting and presentation of business results to leadership
Requirements
- Bachelor's degree in Marketing, Business, E-Commerce, Digital Media, or a related field, or equivalent experience
- 3-7+ years of experience in e-commerce, digital marketing, online merchandising, or related areas
- Experience managing business-to-business (B2B), business-to-consumer (B2C), or hybrid e-commerce platforms
- Strong understanding of website analytics tools such as Google Analytics or similar platforms
- Experience with SEO, SEM, email marketing, and digital advertising
- Strong analytical, problem-solving, and project management skills
- Excellent communication and collaboration abilities
Nice to have:
- Experience with ERP, CRM, or e-commerce platform integrations
- Experience with platforms such as Shopify, Magento, BigCommerce, WooCommerce, or similar systems
- Knowledge of digital content management systems (CMS)
