Ecommerce Manager

About This Role

This role involves overseeing the online store, developing and executing digital marketing strategies, and supporting broader in-house retail marketing initiatives. The position suits a strategic, analytical, and hands-on e-commerce professional who can take ownership of the online business while working collaboratively across Sales, Design, and Marketing.

Responsibilities

• Manage day-to-day operations of the e-commerce site, ensuring a seamless and engaging customer experience
• Ensure product detail information is accurate and up to date, including product copy, images, specifications, and sizing guides
• Liaise with outside developers regarding website maintenance, enhancements, and technical issues
• Manage and maintain a large database of product SKUs and inventory
• Oversee e-commerce platform functionality, user experience, and customer reviews
• Develop strategies to grow and maintain the customer database
• Develop and manage the overall e-commerce marketing strategy to drive traffic, engagement, and online sales
• Partner with Design and Sales teams to develop and execute digital marketing campaigns
• Manage digital marketing initiatives, including SEO/SEM, email marketing, CRM, and paid advertising
• Develop, launch, monitor, and optimize email marketing campaigns
• Manage digital advertising strategy and performance across relevant platforms
• Prepare weekly website analytics and performance reports for executive review
• Analyze website and campaign data to identify trends, opportunities, and areas for improvement
• Coordinate photo shoots and creative asset development for products, website content, and advertising
• Monitor e-commerce expenses and assist with establishing sales goals and strategies to drive online revenue
• Manage the in-house Graphic Designer and ensure the image library is current and organized for wholesale product catalogs
• Oversee the development and design of in-house email templates and online advertisements
• Collaborate with internal teams to maintain consistent brand messaging and visual presentation across digital and retail marketing channels

Requirements

• 4+ years of experience in e-commerce, digital marketing, or a related field
• 3+ years of hands-on experience with Shopify, Google Analytics, Facebook Business Manager/Power Editor, Google Ads/AdWords, Excel, and PowerPoint
• Strong quantitative and qualitative analytical skills with a highly data-driven approach to decision-making
• Experience with website design, e-commerce platforms, and user experience optimization
• Strong understanding of digital marketing, SEO/SEM, email marketing, CRM, and online advertising
• Social media savvy with an understanding of current digital marketing trends
• Strong computer skills, including proficiency with Excel, Word, and PowerPoint