About This Role
This role involves overseeing the online store, developing and executing digital marketing strategies, and supporting broader in-house retail marketing initiatives. The position suits a strategic, analytical, and hands-on e-commerce professional who can take ownership of the online business while working collaboratively across Sales, Design, and Marketing.
Responsibilities
- Manage day-to-day operations of the e-commerce site, ensuring a seamless and engaging customer experience
- Ensure product detail information is accurate and up to date, including product copy, images, specifications, and sizing guides
- Liaise with outside developers regarding website maintenance, enhancements, and technical issues
- Manage and maintain a large database of product SKUs and inventory
- Oversee e-commerce platform functionality, user experience, and customer reviews
- Develop strategies to grow and maintain the customer database
- Develop and manage the overall e-commerce marketing strategy to drive traffic, engagement, and online sales
- Partner with Design and Sales teams to develop and execute digital marketing campaigns
- Manage digital marketing initiatives, including SEO/SEM, email marketing, CRM, and paid advertising
- Develop, launch, monitor, and optimize email marketing campaigns
- Manage digital advertising strategy and performance across relevant platforms
- Prepare weekly website analytics and performance reports for executive review
- Analyze website and campaign data to identify trends, opportunities, and areas for improvement
- Coordinate photo shoots and creative asset development for products, website content, and advertising
- Monitor e-commerce expenses and assist with establishing sales goals and strategies to drive online revenue
- Manage the in-house Graphic Designer and ensure the image library is current and organized for wholesale product catalogs
- Oversee the development and design of in-house email templates and online advertisements
- Collaborate with internal teams to maintain consistent brand messaging and visual presentation across digital and retail marketing channels
Requirements
- 4+ years of experience in e-commerce, digital marketing, or a related field
- 3+ years of hands-on experience with Shopify, Google Analytics, Facebook Business Manager/Power Editor, Google Ads/AdWords, Excel, and PowerPoint
- Strong quantitative and qualitative analytical skills with a highly data-driven approach to decision-making
- Experience with website design, e-commerce platforms, and user experience optimization
- Strong understanding of digital marketing, SEO/SEM, email marketing, CRM, and online advertising
