About This Role
Managing the day-to-day operations and trade of the Adrift website is the core of this role, ensuring visibility across multiple sales channels. The position involves owning the overall aesthetic and curation of the website, creating an engaging online showroom for customers while identifying new opportunities and initiatives.
Responsibilities
- Own the trade performance of the Adrift website, delivering against revenue and margin targets
- Run a weekly trade cadence, reporting on traffic, conversion, AOV, units per transaction and sell-through, with clear recommendations
- Manage onsite merchandising, including product sorting, category and collection curation, search merchandising and promotional placement
- Support the Marketing Manager with planned campaigns, executing website merchandising and deploying new themes
- Write product descriptions and onsite copy that reflect the Adrift brand and support sales
- Own KPIs relating to cart and checkout upsell, and identify ways to improve them
- Identify and lead new initiatives, testing and scaling the ones that deliver results
- Work closely with the Marketing Manager on initiatives to grow Adrift's visibility, including SEO and broader marketing activity
- Maintain a strong working understanding of SEO and general marketing principles to ensure onsite and offsite activity are aligned
- Own the Shopify platform end to end, including theme, apps, product data and catalogue structure
- Manage Shopify Markets, including currency, pricing and market-scoped settings for international customers
- Support the technical setup and ongoing management of the B2B wholesale channel within Shopify
- Keep across new Shopify platform releases and assess which updates are relevant to Adrift
- Be a key point of contact for external partners, including the development agency, SEO agency and platform providers
- Maintain product data, sizing and tagging structure to support SEO and merchandising
- Manage and merchandise product listings and promotional activity across marketplaces, including David Jones and Myer
- Work with the wholesale team to ensure consistency of product, pricing and imagery across wholesale partners
- Identify opportunities to increase conversion, basket size and cross-sell across all channels
- Lead ongoing optimisation of CRO, onsite search, navigation and user experience
- Build and maintain reporting that provides clear visibility of ecommerce performance
- Monitor customer behaviour, competitor activity and market trends, translating insights into action
- Collaborate with Marketing, Creative, Product, Operations and external partners to ensure consistent execution