About This Role
This Ecommerce Manager role involves leading online trading and platform performance for an international consumer products business across the UK and other international markets. The position focuses on driving ecommerce growth, developing internal capabilities, and supporting global expansion. The successful candidate will collaborate with various specialists and marketing teams while building and leading an in-house ecommerce marketing team.
Responsibilities
- Own ecommerce trading performance across all UK and international Shopify channels, including Amazon, other marketplaces, and dropship accounts, optimising dropship account performance
- Lead the rollout of new Shopify storefronts for international expansion, managing setup, localisation, and launch
- Take full ownership of SEO and GEO, executing directly rather than outsourcing
- Build and lead an in-house ecommerce marketing team, including hiring, developing, and shaping team culture
- Work alongside the marketing team to jointly manage UGC and social content, and optimise paid media across all social channels
- Oversee email marketing and CRM through Klaviyo, including campaign performance and list health
- Use analytics, attribution, and price monitoring tools for trading, budget, and compliance decisions
- Manage project workflows using project management tools, keeping the wider team aligned on priorities
- Manage customer service and chat tools and platforms, liaising closely with the customer service team
- Brief and work with the development team on site builds, dashboards, and technical priorities
- Understand and protect price parity across wholesale and retail channels
- Support international expansion planning, working closely with fulfilment and logistics
- Oversee returns processes and courier integrations to improve the customer experience
- Lead seasonal and peak trading campaign planning, including Black Friday
- Manage product listing content and imagery across all channels
- Coordinate with the international team on time zones that require occasional early or late hours
- Report directly to the Managing Director on trading performance and budget
Requirements
- 5+ years' proven experience running ecommerce trading across Shopify and Amazon
- Strong, hands-on Shopify experience, including building and rolling out new storefronts for international markets
- Strong, current knowledge of SEO and GEO, able to execute directly
- Understanding of retail, dropship, and DTC industry dynamics, particularly price parity
- Working knowledge of Klaviyo, Meta, and Google Ads
- Familiarity with project management and customer service platforms
