Ecommerce Manager

About This Role

This role is a new opportunity to bring ecommerce rigor to a well-loved brand, focusing on making the company's websites perform as well as its stores. The Ecommerce Manager will own ecommerce performance, analyze customer behavior, and drive the next phase of online growth, reporting directly to the Director.

Responsibilities

• Own ecommerce performance across conversion rate, revenue, average order value, and customer experience
• Analyze the sales funnel and customer behavior to find friction points and opportunities, and build and maintain the ecommerce improvement roadmap
• Run a structured CRO and testing program across product pages, category pages, navigation, search, basket, and checkout
• Form hypotheses, test them, and measure the results
• Lead on-site trading: cross-sell, upsell, bundling, merchandising, and promotions
• Ensure discount codes and checkout work properly
• Act as the internal owner of the ecommerce platform and its integrations
• Write development briefs, manage builds and enhancements with external developers, run UAT, and maintain the backlog
• Improve the end-to-end customer journey on desktop and mobile, turning customer service feedback and behavioral data into fixes
• Work with Marketing to grow organic traffic and help shape a loyalty proposition for online customers
• Manage and develop an Ecommerce Executive

Requirements

• 2-3 years of eCommerce experience from any category and background
• Five or more years in transactional ecommerce
• Proven track record of growing website sales through conversion and customer journey improvements, with demonstrable numbers
• Hands-on CRO and A/B testing experience
• Comfort with web analytics (e.g., GA4) and ecommerce data
• Technical confidence with ecommerce CMS and platform administration, development briefs, testing and UAT, and checkout and promotion mechanics
• Commercially minded, but happy to switch from reviewing conversion data to investigating a checkout issue
• Strong project management skills
• The right to work in the UK
• Ability to be in the Crawley office five days a week

Nice to have:

• Line-management or mentoring experience
• Experience in any retail or consumer category
• Pet sector knowledge

Important Details

• Schedule: 5 days a week

About the Company

Our client is a family-owned specialist retailer and one of the UK’s best-known names in its sector. It has a large and growing store estate across England, its own ranges of products, and a loyal customer base built on expert advice and premium quality.