eCommerce Growth Manager - Shopify, CRO & AI
Lifely
RemoteFull timeMid levelPosted today
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Lifely
About the Role
We are looking for a highly adaptable, AI-native Marketing, eCommerce & CRO Specialist to help Lifely move faster, scale smarter and improve how we acquire, convert and retain customers.
This role sits at the intersection of:
You will work across campaigns, product launches, Shopify improvements, landing pages, CRO tests, customer journeys, reporting, AI workflows, automation, creative testing and performance insights.
The right person will be highly strategic, but also extremely hands-on. We do not need someone who only talks about ideas. We need someone who can take a problem, break it down, create a plan, communicate it clearly, execute it properly and show the result.
What Makes This Role Different
This is not a comfortable “business as usual” marketing role.
At Lifely, priorities move quickly. Campaigns go live fast. Website updates need to be briefed, tested, QA’d and deployed properly. CRO ideas need to become experiments. Customer insights need to become better product pages. AI tools need to become real workflows, not just nice concepts.
You will be expected to work across multiple moving parts and keep quality high.
We are looking for someone who can:
Key ResponsibilitiesAI Adoption, Automation & Workflow Improvement
You will help Lifely become a more AI-enabled marketing and eCommerce team.
This includes identifying where AI can improve speed, quality, reporting, creative development, CRO, customer insights, campaign planning, QA and operational workflows.
You will be expected to:
This role is not about “playing with AI”. It is about using AI to create speed, clarity, efficiency and measurable business improvement.
eCommerce, Shopify & Website Execution
You will work closely with marketing, development, design and operations to improve Lifely’s online experience.
This includes:
We need someone who understands that a website update is not complete until it is properly checked, live, working and contributing to the customer experience.
CRO, Testing & Customer Journey Optimisation
CRO is a major part of how Lifely grows.
You will help plan, brief, execute and review CRO initiatives across:
You will be expected to turn insights into clear hypotheses, then help move those hypotheses into actual tests and outcomes.
This means you are not just suggesting “we should test this”. You are helping build the test, launch it, measure it and turn the learning into the next improvement.
Marketing Strategy & Campaign Support
You will support the marketing team across product launches, campaign rollouts, creative testing and growth initiatives.
This includes:
This person needs to understand strategy, but also know how to get things shipped.
Performance, Reporting & Commercial Insight
We are a results-focused business. You will need to be comfortable working with numbers, performance trends and commercial priorities.
You will help:
Success in this role will be measured by output, speed, quality and impact — not just effort.
Top 5 KPIs for This Role
The success of this role will be measured by delivery, quality and commercial impact across five core areas.
Build and launch practical AI workflows that reduce manual work and improve marketing, eCommerce and CRO execution.
Targets:
Examples include AI customer review analysis, CRO idea generation, weekly performance summaries, SEO content briefs, website QA checklists or competitor research systems.
Maintain a clean, reliable and high-performing website experience.
Targets:
Improve conversion through structured testing, faster experimentation and better customer journey decisions.
Targets:
Increase CRO testing output by 3x
Launch or support 2–4 CRO tests per month
Improve key conversion metrics across priority pages, including:
Add-to-cart rate
Conversion rate
Revenue per session
Click-through rate
Bounce rate
Maintain a clear CRO roadmap, test log, hypothesis, result and recommendation for every test
Improve organic search performance through better content, site structure and technical SEO.
Targets:
Improve site speed, mobile experience and core website performance.
Targets:
What Success Looks Like
Within this role, success means:
Example Projects You May Own
Requirements
Benefits
Headquarters
Australia
Open jobs
3
Website
lifely.com.au