About This Role
This marketing role focuses on leading the reporting and analysis of the digital customer experience on the company's website and mobile app. The Manager translates performance data across various marketing initiatives into conversion, merchandising, and marketing calendar decisions, and leads a team of eCommerce merchandising specialists and coordinators.
Responsibilities
- Lead reporting and analysis of the digital customer experience across the Trulieve website and mobile app, covering campaigns, promotions, brand and product launches, Trulieve Rewards, retention, and acquisition
- Own the conversion rate optimization (CRO) roadmap for assigned markets by identifying friction in product browse, cart, and pickup or delivery ordering, prioritizing A/B and multivariate tests, and measuring the lift
- Translate performance data into clear recommendations that shape the marketing and content calendar in partnership with Web Content, Merchandising, CRM, Creative, and Retail Marketing
- Direct digital merchandising strategy for site and app, including product ranking, category and collection strategy, promotional placement, onsite search relevance, and navigation, aligned to state-level assortment and the promo calendar
- Build and maintain KPI dashboards and executive reporting (conversion rate, AOV, revenue, product and search performance, traffic sources, rewards engagement) and present findings and growth opportunities to leadership
- Lead, coach, and develop eCommerce Merchandising Specialists and Coordinators; set priorities, quality standards, and audit processes for pricing, promotion, and product accuracy in compliance with state cannabis marketing regulations
Requirements
- Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics, including 2+ years leading people or leading work through others
- Hands-on experience with web analytics (GA4 or similar), A/B testing frameworks, and customer journey analysis across web and mobile app
- Familiarity with eCommerce and content platforms such as Adobe Commerce (Magento) and Adobe Experience Manager (AEM), and with product information management
- Strong analytical and storytelling skills, with the ability to turn data into clear recommendations for senior leaders
- Detail-oriented with excellent problem-solving skills
- Effective communication, collaboration, and organizational skills
- Ability to work in a fast-paced and dynamic work environment
- Flexibility of hours – some nights and weekends required
Nice to have:
- Bachelor's degree in Marketing, eCommerce, Business, Analytics, or a related field (or equivalent experience)
- Experience in retail, CPG, healthcare, or other highly regulated industries
