E-commerce Product & CRO Manager

About This Role

This role involves owning ZyG's conversion and funnel optimization through both hands-on execution and strategic design. You will run and lead optimization initiatives, taking responsibility for the full funnel from landing pages to purchase and growth, while also defining how optimization should be structured and scaled across brands. This position is ideal for an experienced CRO professional with a strategic mindset and a focus on building scalable systems within the e-commerce space.

Responsibilities

• Own and optimize conversion across the full funnel (landing page to purchase), driving CVR, subscription opt-ins, and expansion (upsell/cross-sell)
• Close the loop between creative, audience, and performance to the funnel - match the right creative, messaging, and offers to the right audience and funnel stage
• Optimize for economics, not just conversion - balancing immediate CVR with LTV and CAC payback, and weighing acquisition against long-term retention
• Lead experimentation, moving from ad-hoc testing to repeatable, systematic learning loops
• Build reusable optimization systems that scale across all current and future brands
• Translate brand learnings into structured, AI-ready inputs that power automated variant generation and personalization
• Take ownership of CRO KPIs, analyze performance, translate insights into continuous improvements, and communicate results clearly to leadership
• Work closely with Engineering, Data, and cross-functional teams (performance, creative, lifecycle, partnerships) to align and scale growth

Requirements

• 5+ years of hands-on experience in CRO and funnel optimization, with deep experience in the D2C e-commerce space
• Analytical and data-driven, with a strong grasp of unit economics and the tradeoffs between CVR and LTV
• Strategic mindset with experience building systems, not just executing playbooks
• Experience defining KPIs and driving performance against them (not just working toward predefined goals)
• A systems thinker who prefers building platforms and reusable frameworks over one-off fixes, and knows how to make work compound across multiple brands
• A self-starter comfortable operating at the intersection of execution and architecture, working closely with Product, Data, Engineering, and Creative

About the Company

ZyG is revolutionizing eCommerce with the first Agentic Operating System for eCom scale, an end-to-end platform that helps product inventors and entrepreneurs turn their products into successful Direct-to-Consumer businesses. The OS addresses the key challenges of eCom scale by analyzing scale-market fit, replacing fragmented tools, and offering the financing needed for DTC growth.