Director, Strategy & Operations, Consumer

About This Role

Driving high-impact growth initiatives from concept to results across an expanding product portfolio, multiple channels, and the full customer lifecycle is the core of this role. This leader will focus on the fast-growing Direct-to-Consumer Business and champion AI adoption initiatives across the company. This position suits a strategist and builder with a founder mindset who drives outcomes and reimagines how work gets done.

Responsibilities

• Identify and prioritize growth opportunities across three dimensions: an expanding portfolio of products (term life, IUL, estate planning), the full customer lifecycle (acquisition, retention, cross-sell), and multiple channels from organic and performance engines to paid social, TV, partnerships, and referrals
• Drive high-impact growth initiatives from concept to completion, owning some initiatives directly while enabling other leaders to execute others (e.g., leading the expansion of a new product into an existing marketing channel, taking an existing product into a new distribution channel, improving retention for a mature product line)
• Rigorously assess new opportunities: build business cases, model unit economics (CAC, LTV, payback, contribution margin), and make data-driven go/no-go recommendations
• Develop a nuanced understanding of how various products, channels, and teams inter-play and leverage that understanding to guide teams across product, marketing, sales, and engineering towards the right goals and priorities
• Own quarterly OKR planning and goal-setting processes across all functions, ensuring teams are aligned on the highest ROI opportunities and executing with clarity and velocity
• Lead critical cross-functional projects that span Product, Engineering, Marketing, Sales, and Partnerships to deliver business growth
• Partner with leaders across the organization to fundamentally reimagine how their functions operate, identifying where AI can drive a step change in decisions, output quality, and what's achievable, and leading by showing what's possible

Requirements

• 10+ years total experience, ideally 3+ years in a top-tier management consulting firm or investment banking, followed by 3+ years in Strategy & Operations at a high-growth, venture-backed company or a founding role
• Genuinely AI-native: at the cutting edge of experimenting with AI, constantly pushing the boundaries of what's possible, using AI to do things that weren't possible before, to make sharper decisions, and to raise the quality of everything you touch. You have a point of view on where AI drives a step change versus where it's incremental, and you lead by showing others what's possible
• True operator mindset: you own outcomes and get your hands dirty to make things happen
• Track record of delivering results directly: you have multiple stories where you owned and drove initiatives end-to-end and know what it takes to truly deliver in fast-moving environments, not just make recommendations
• Ability to go deep and zoom out: you can dive into the nuances of a problem at the ground level, then zoom back to think strategically about implications and next moves
• Structured thinking: you take complex, ambiguous problems and break them down into clear, actionable frameworks that drive decisions
• Rapid learner: you have the willingness and ability to ramp up on new concepts, channels, and product nuances quickly, understanding them at an underlying level, not just at a high-level business construct
• Exceptional communicator who can zoom between C-level strategy and operational details, crafting crisp narratives in both written materials and live executive forums
• Sharp decision-making skills with bias for action and speed: you thrive in high-velocity environments and don't wait for perfect information to move forward

Benefits

• Applicable bonus, equity, or benefits

About the Company

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.