About This Role
Directing the sales and marketing strategy to drive top-line revenue for traditional sales segments is the core of this role. The Director of Sales & Marketing leads the property sales teams, manages the sales and marketing budget, and implements marketing communication plans to achieve the hotel's desired positioning, while staying ahead of market trends and competitive analysis.
Responsibilities
- Lead and drive top line revenue for traditional sales segments to include group, volume transient and catering
- Assess and react to market trends, market share and the competitive hotel environment
- Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales and marketing budget that supports all initiatives
- Act as the hotel
The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
Responsibilities:
- Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.
- Assesses & reacts to market trends, market share & the competitive hotel environment.
- Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
- Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
- Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
- Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
- Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
- Understand GEO source & ability to develop a plan to penetrate the primary markets.
- Develop/implement key segment strategy & managing key accounts (both existing & target).
- Design effective sales deployment schemes & market assignments.
- Develop sales goals designed to achieve budget & market share targets.
- Manage group pace measurement and set sales production goals.
- Manage sales activity & travel schedule.
Qualifications:
- Bachelor’s degree preferred in Marketing
- At least 3 years’ experience as a sales leader, with prior hotel sales experience.
- Experience dealing with/communicating with ownership groups and asset management.
