Director of Sales & Marketing

About This Role

The Director of Sales & Marketing is primarily responsible for leading and driving top-line revenue strategy for traditional sales segments, including group, volume transient, and catering. This role involves staying ahead of market trends and conducting ongoing competitive hotel analysis while directing the property sales teams to ensure budgeted revenues are met or exceeded.

Responsibilities

• Lead and drive top-line revenue for traditional sales segments, including group, volume transient, and catering.
• Assess and react to market trends, market share, and the competitive hotel environment.
• Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel.
• Manage the sales and marketing budget that supports all initiatives.
• Act as the hotel’s voice of the customer and communicate key issues and concerns at all levels of the organization.
• Utilize Smith Travel Research data, financial P&L, mix of sales, forecasting, and group pace/position.
• Understand and communicate market trends, demand generators, supply/demand, and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews and SWOT analysis while monitoring new supply.
• Develop and implement key segment strategies and manage key accounts.
• Design effective sales deployment schemes and market assignments.
• Develop sales goals to achieve budget and market share targets.
• Manage group pace measurement and set sales production goals.
• Oversee sales activity and travel schedule.

Requirements

• Bachelor’s degree preferred in Marketing.
• At least 3 years of experience as a sales leader, with prior hotel sales experience.
• Experience dealing with and communicating with ownership groups and asset management.
• Proficient in managing and using sales automation (DELPHI) and PMS systems.
• Experience working collaboratively with revenue management.
• Well-rounded knowledge of all market segments and channel sources, with the ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment.

Benefits

• Comprehensive benefits package.
• Opportunities for professional development and growth.

Important Details

• Application deadline: Not specified.

Application Process

• Submit your application through the designated platform.

About the Company