Leading and managing all day-to-day sales activities is the core of this role, with a focus on building long-term, value-based customer relationships to achieve property sales objectives. The Director of Sales achieves personal booking goals and makes recommendations on booking goals for direct reports.
Responsibilities
Work with the sales leader to ensure understanding of sales strategy and effective implementation for the segment
Work with the management team to create and implement a sales plan addressing revenue, customers, and the market for the segment led by the Director of Sales
Assist with the development and implementation of internal and external promotions
Provide positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals)
Recommend booking goals for sales team members
Monitor all day-to-day activities of direct reports
Approve space release for catering to maximize revenue (Director of Sales, Group) in the absence of a Business Evaluation Manager
Participate in sales calls with members of the sales team to acquire new business and/or close on business
Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)
Analyze market information using sales systems and implement strategy to achieve the property
Assist Revenue Management with completing accurate six-period projections
Review sales and catering guest satisfaction results to identify areas of improvement
Display leadership in guest hospitality, exemplify customer service, and create a positive example for guest relations
Interact with guests to obtain feedback on product quality and service levels
Meet with guests during pre- and post-convention meetings to obtain feedback on quality of product (e.g., rooms, meeting facilities and equipment, food and beverage), service levels, execution against contract, and overall satisfaction
Empower employees to provide excellent customer service
Observe service behaviors of employees and provide feedback to individuals
Incorporate guest satisfaction as a component of department meetings with a focus on continuous improvement
Execute and support the company
Participate in and practice daily service basics of the brand
Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event
Serve the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Gain understanding of the property
Develop and manage relationships with key stakeholders, both internal and external
Work collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, GSO) to ensure property needs are being achieved and sales efforts are complementary, not duplicative
Work with Human Resources, Engineering, and Loss Prevention to ensure compliance with local, state, and federal regulations and/or union requirements
Attend customer events, trade shows, and sales missions to maintain, build, or develop key relationships with GSO Managers and customers
Interview and hire management and hourly employees with the appropriate skills to meet the business needs of the operation
Utilize all available on-the-job training tools for employees
Requirements
2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 3 years experience in sales and marketing or related professional area
OR
4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 1 year experience in sales and marketing or related professional area
About the Company
Four Points by Sheraton is part of the Marriott International portfolio of brands. It provides guests with what they need in an uncomplicated way, fostering a community where everyone is welcome and supported.
