Director of Sales

About This Role

Leading an experienced sales organization and developing a cohesive commercial strategy across regions, channel partners, and end markets is the core of this role. This opportunity is for a leader who will focus on strengthening distributor performance, increasing market penetration, improving sales effectiveness, and introducing greater consistency around forecasting, CRM utilization, market intelligence, and sales planning.

Responsibilities

• Provide overall leadership, coaching, and development for an experienced sales organization, creating greater alignment and accountability while maintaining a collaborative, entrepreneurial culture
• Develop and execute a cohesive sales strategy across regions, distributors, channel partners, and end markets, translating market intelligence into clear commercial priorities and actionable growth initiatives
• Strengthen, develop, and selectively expand the distributor/channel network while increasing productivity, penetration, and share of wallet within existing partners
• Drive profitable growth across established markets while identifying and developing attractive adjacent market and application opportunities
• Build stronger engagement with specifiers, consultants, and other market influencers who impact product selection and purchasing decisions
• Establish greater consistency around sales planning, forecasting, CRM utilization, call reporting, pipeline management, market intelligence, and performance accountability
• Partner cross-functionally with Marketing and other areas of the organization to translate customer and distributor insights into stronger product positioning, sales tools, and channel support
• Maintain disciplined attention to pricing, profitability, and channel economics, ensuring revenue growth does not come at the expense of margin
• Build and maintain strong relationships with key distributors, customers, and industry partners while serving as a visible commercial leader in the marketplace

Requirements

• Proven experience leading, coaching, and developing a multi-region sales organization within a manufacturing or engineered-products environment
• Required experience working within a distributor-led sales model, with demonstrated responsibility for managing, developing, and driving growth through a network of distributors, dealers, or channel partners
• Experience selling capital equipment, engineered products, technical solutions, or related manufactured products through distribution
• Strong understanding of distributor/channel economics, including distributor productivity, market coverage, relationship management, share of wallet, and channel development
• Strong commercial and financial acumen with the ability to balance revenue growth, pricing, margin, and profitability
• Demonstrated ability to introduce sales process, forecasting, CRM discipline, reporting, and accountability