Director of Sales

About This Role

Directing sales efforts for a senior living community is the core of this role, focusing on achieving occupancy and revenue goals. This position suits a leader who excels at building relationships, engaging in outreach, and collaborating to provide an exceptional resident-centered sales experience while driving business growth.

Responsibilities

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing
• Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development
• Manage inquiries from all lead sources, providing timely responses and professional follow-up
• Conduct personalized tours and discovery meetings to connect with prospective residents and families
• Maintain accurate CRM data to track leads, activity, and conversion metrics
• Plan and execute community marketing initiatives and sales events to drive qualified leads
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
• Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
• Represent the community with professionalism, integrity, and compassion in all interactions

Requirements

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
• Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
• Proven record of achieving sales targets and occupancy goals
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience using CRM systems to manage leads and track performance
• Strong communication, presentation, and relationship-building skills
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
• Professional, compassionate approach with a resident- and family-first mindset
• Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)
• Participation in rotating on-call schedule or Manager on Duty (MOD) responsibilities required

Benefits

• Comprehensive benefits package
• Medical, dental, vision, life, and disability insurance
• Paid time off and holidays
• 401(k) with employer match
• Paid training and career growth opportunities
• Wellness-related benefits
• Additional support through our Employee Assistance Program (EAP)

Important Details

• Schedule: Traditional leadership workweek with flexibility required based on business and operational needs that includes Manager on Duty hours as well as on call for emergency situations
• Travel: Under 10%

About the Company

Discovery Management Group manages and enhances senior living communities across the United States, serving residents and families with more than 15,000 units nationwide. The company focuses on operational excellence, lifestyle personalization, and culture-driven leadership. Its communities have earned Great Place to Work® certifications from 2022–2027.