Director of Sales

About This Role

Driving occupancy, revenue, and long-term growth for the community is the core purpose of this Director of Sales role, which leads the marketing and sales strategy. The position suits a goal-driven individual with proven sales and marketing success in senior living.

Responsibilities

• Lead sales strategy
• Analyze local market trends and create dynamic Sales & Marketing Plans
• Build and manage referral networks to generate consistent leads
• Advance prospects from inquiry through commitment using CRM tools
• Conduct weekly strategy meetings with the Executive Director
• Submit regular sales performance reports
• Drive revenue & growth
• Meet or exceed occupancy and revenue targets
• Leverage pricing, services, and inventory strategies to maximize top-line performance
• Conduct competitive analysis and adjust strategy accordingly
• Deliver professional presentations to referral partners
• Secure and maintain required credentialing with healthcare facilities
• Strengthen community partnerships to grow census
• Oversee move-in experience
• Coordinate resident assessments and paperwork completion
• Ensure regulatory compliance and smooth transitions
• Manage sales budget and expense controls
• Train and coach community teams on sales accountability

Requirements

• Proven sales and marketing success
• Strong negotiation and relationship-building skills
• CRM and Microsoft Office proficiency
• Independent, goal-driven mindset
• Flexibility for evenings and weekends

Benefits

• Medical, Dental, Vision, Life, and Disability Plans
• Retirement Savings Plans
• Employee Assistant Program / Discount Program
• Paid time off (PTO), sick time, and holiday pay
• myFlexPay offered to get paid within hours of a shift
• Tuition Reimbursement
• Discretionary and/or non-discretionary bonuses

About the Company

At Sunrise Senior Living, the team members are passionate about making a positive difference in the lives of residents every day. The company is united by a mission to champion quality of life for all seniors.