Director of Product Marketing (GTM, Service Cloud)

About This Role

Directing product marketing for the company's Service business, including Service Cloud, Casey, and Contact Center, is the core of this role. You will own the go-to-market strategy, acting as the voice of sales and translating product innovation into a unified Service story that wins in the field. This position suits an experienced product marketer who can lead and inspire a team.

Responsibilities

• Own the go-to-market strategy for the core Service business and tell one end-to-end Service story across Agentforce, Service Cloud, and Contact Center
• Act as the voice of sales, translating business needs across marketing, sales enablement, product, and field teams
• Be the go-to-market expert for Service for internal stakeholders, executives, and the field
• Own competitive strategy and enablement for Service
• Lead cross-functional annual and quarterly GTM planning
• Build the product enablement strategy, including sales plays, pitch decks, and training material
• Drive launch strategy and execution for key Service product launches, including major event moments such as Dreamforce
• Partner with product teams on pricing and packaging strategy
• Partner with industry and regional product marketing managers to scale programs globally
• Work with analyst relations on positioning and briefings
• Create and deliver content, webinars, blogs, events, and customer stories
• Present to audiences of all sizes, from customer meetings to keynote stages
• Track, measure, and report on sales and marketing performance against clear metrics
• Bring GTM expertise and inspire a team of product marketers

Requirements

• Strategic thinker with a growth mindset and comfort with numbers
• Ability to present confidently to executive leaders, cross-functional partners, and customers
• Proven partner to sales, marketing, and enablement teams
• Experience creating value propositions and content strategies for the full buyer funnel
• Self-starter who can navigate a complex, fast-moving, multi-geography organization
• 8+ years of experience in product marketing, sales, or go-to-market roles
• Data and analytics proficiency for setting measurable marketing metrics
• Knowledge of or experience in marketing to Service buyers across multiple industries
• Strong communication and storytelling skills
• Experience leading and inspiring a team of marketers
• Experience with Salesforce products and/or other SaaS and B2B technology platforms
• Experience in Contact Center, customer service, or AI agent products
• Experience using AI tools to analyze and interpret sales data, and create plans based on that data