About the role
For our client, we are seeking a Director of Product Marketing to join the team of a leader in the Consumer Technology space.
This role will shape the go-to-market strategy for education-focused audiences while supporting growth across broader professional segments. You will lead messaging, segmentation, launch planning, and market analysis to help drive adoption and business growth. The position partners closely with cross-functional teams to ensure product launches and marketing efforts are aligned, measurable, and impactful.
Location: Remote - US based candidates only, no visa sponsorship available
Compensation: $170,000 – $320,000 annually
Responsibilities
- Own the complete product marketing strategy for education institutions
- Drive growth for creative and business professional audiences
- Conduct market analysis to identify future growth opportunities
- Lead GTM strategy for major product launches
- Continuously evolve GTM deliverables and messaging for target audiences
- Define customer segmentation and profiles for improved growth
- Set and track growth targets using key performance metrics
Qualifications
- 12+ years of experience in B2B enterprise product marketing
- 6+ years of people management experience
- Deep understanding of the B2B enterprise GTM funnel
- Expertise in product messaging and GTM strategy
- Strong relationship-building skills across organizations
- Experience managing high-performing product marketing teams
- Data-driven decision-making proficiency
Benefits
- Access to products for personal use
- Collaboration with a talented and diverse team
- Opportunities for professional growth and development
- Dynamic work environment with a focus on creativity and innovation
- Participation in company-wide initiatives that impact education
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.
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