About This Role
This leadership position in product management focuses on representing the customer's voice and the entire enterprise across various digital experiences for both employees and members. It is a hands-on role that involves writing product documentation, meeting with stakeholders, owning the roadmap, participating in sprint demos, and ensuring technology delivers on business needs. The role guides programs, products, and member-facing experiences across departments, clubs, and states.
Responsibilities
- Develop and maintain the enterprise product vision for Villa Sport across all digital products (mobile app, CRM, billing systems, club operations, VillaOS)
- Translate business goals into clear product strategies, quarterly plans, and actionable roadmaps
- Drive prioritization using a data-driven framework balancing business value, member experience, and operational impact
- Represent members, operations, billing, sales, and club staff in all product decisions
- Establish structured feedback loops with business and operational leaders, field staff, and the marketing team
- Ensure product decisions consider real-world usage, staff/member workflows, and operational realities
- Write detailed BRDs, PRDs, user stories, operating manuals, workflows, acceptance criteria, and release notes
- Ensure product documentation aligns with operating manuals prior to rollout
- Translate complex business requirements into clear, consumable inputs for engineering and QA teams
- Participate in sprint reviews, acceptance testing, and release signoff
- Confirm that features meet both functional requirements and operational needs before launch
- Lead cross-functional launch planning, including training materials, manuals, and staff readiness
- Implement light scale quarterly planning (SAFe inspired but not full ARTs yet)
- Define quarterly objectives and themes
- Prioritize cross team work
- Facilitate roadmap alignment across business, development, QA, marketing, and operations
- Maintain the enterprise backlog of initiatives, defects, enhancements, and integrations
- Partner with the Engineering teams to ensure requirements are accurately captured and delivered
- Investigate root causes of billing issues, CRM data quality challenges, member feedback, and operational gaps
- Partner with Finance, Operations, Billing, Marketing, Sales, and IT to ensure stable and scalable systems are delivered
- Introduce mechanisms such as processes to ensure accurate membership billing, release planning which includes operational validation, and methods to evaluate mass communications and require approval for sending
- Serve as the central point of alignment between business leadership, club operations, billing & accounting, marketing, and technology & development
