About This Role
Leading product strategy, innovation, and life-cycle management across a portfolio of specialized work truck equipment is the core of this Director of Product Management role. This leader will develop a high-performing product management team, establish portfolio priorities, and align cross-functional teams to deliver products that create customer value and drive profitable growth. Success requires balancing market opportunities with technical feasibility, manufacturing capabilities, speed to market, and long-term business objectives.
Responsibilities
- Define product vision, strategy, roadmaps, and portfolio priorities aligned with business growth objectives
- Lead products from concept through development, launch, ongoing improvement, and life cycle management
- Use customer insights, market research, sales forecasts, profitability, and portfolio performance to guide investment and product decisions
- Develop a multi-year innovation pipeline informed by customer needs, emerging technologies, competitive threats, and growth opportunities
- Evaluate trade-offs among customer value, manufacturing flexibility, cost, profitability, and speed to market
- Lead, coach, and develop Product Managers, establishing clear responsibilities, performance expectations, and accountability
- Build organizational capabilities through professional development, succession planning, and effective resource allocation
- Foster collaboration, open communication, and behaviors that reflect company values
- Adapt team priorities and responsibilities as business needs evolve
- Partner with Sales, Marketing, Engineering, Manufacturing, Service, and executive leadership to deliver product commitments
- Align priorities, resolve barriers, and support launch readiness while addressing brand, regulatory, and safety requirements
- Maintain strong relationships with customers, dealers, field teams, and industry associations
- Validate product direction through real-world applications, customer feedback, and post-launch performance
- Translate company strategy into actionable product priorities, investment recommendations, and execution plans
- Monitor industry trends, market economics, leading indicators, and competitive developments to identify opportunities and risks
- Support coordinated due diligence for potential acquisitions
- Lead strategic initiatives and special projects as assigned
- Use AI-enabled tools, data platforms, and enterprise systems to improve productivity, analyze information, and support informed decisions
- Apply technology to strengthen customer insight, product planning, and cross-functional execution
- Stay curious and adaptable, evaluating emerging tools that support innovation and scalable growth
