About This Role
This Director of Product Management role is for an experienced leader to advance identity resolution capabilities and build future-proof identity and activation solutions. You will own the product strategy and roadmap across both identity and activation, bringing a clear point of view on where the market is heading, and turning that into products customers want to buy. This senior role requires someone who can operate at two altitudes: setting direction and vision while also being hands-on, close to customers and engineering, and comfortable making decisions on what gets built and in what order.
Responsibilities
- Own the product vision and roadmap for identity resolution and activation, and make prioritization calls that keep the team focused on what matters most
- Advance the identity resolution product: graph building and enrichment, cross-device and cross-identifier linking, and interoperability
- Own the activation side with equal weight: audience activation, data orchestration, and delivery across a broad and growing set of destinations, including platforms and DSPs, in cloud-native environments
- Develop a clear understanding of the market and competitive landscape, and translate it into product positioning and roadmap decisions that expand the client base
- Partner directly with customers and commercial teams to understand what they need, and translate commercial requirements into clear, buildable specifications for engineering
- Work hands-on with engineering day to day to deliver, unblock decisions quickly, and keep the roadmap moving
- Own privacy and data governance considerations across the product, so that identity and activation are built to a privacy-first standard from the start
- Define the success metrics for the products you own, and use them to guide investment and iteration
Requirements
- Significant product management experience in AdTech, MarTech, or B2B data platforms, with a track record of owning products end to end
- Deep domain expertise in identity resolution and device/identity graphs: how graphs are built, enriched, maintained, and measured
- Strong experience in the activation and data movement domain: audience activation, destination integrations, and cloud-native or composable data architectures
- A clear, informed point of view on where the identity and activation market is heading, and the commercial judgment to know which customers and use cases to build for
- A demonstrated record of helping expand a product's customer base, ideally with platforms, DSPs, media networks, or similar AdTech customers
- Proven ability to work directly with customers and commercial teams and translate their requirements into specifications engineering can build against without a long back-and-forth
- Hands-on delivery experience: writing specs, prioritizing ruthlessly, and shipping alongside engineering in a fast-moving environment
