About This Role
This leadership role involves standing up and scaling new business lines within a fast-growing Direct-to-Consumer business, taking new bets from concept through launch to durable revenue. The position suits a builder and operator with a deep strategy and operations background, who thrives in a high-velocity, AI-native team environment.
Responsibilities
- Own new business lines from zero to scale, with full accountability for the outcome
- Set the strategy and sequence the bets, translating them into a concrete plan for the team
- Build the go-to-market from the ground up, defining positioning, pricing, sales motion, and partnering with marketing for customer acquisition and conversion
- Own the economics, building business cases, modeling unit economics (CAC, LTV, payback, contribution margin), setting targets, and steering spend
- Identify and establish GTM and distribution partnerships needed to launch and scale new business lines
- Act as the connective tissue across product, product marketing, sales, engineering, operations, and partnerships
- Get hands-on wherever it moves the business, including running analysis, writing narratives, and digging into the funnel
- Develop a nuanced understanding of product, channel, and team interplay to place bets and steer teams
- Champion AI-native workflows across every function, using AI to build faster and unlock new possibilities
Requirements
- 10+ years total experience, ideally 3+ years in a top-tier management consulting firm or investment banking, followed by 3+ years in biz-ops, a GM/business-building role, or a founding role at a high-growth, venture-backed company
- A builder at heart, energized by standing things up from scratch and taking ownership of new business lines
- True operator mindset, owning outcomes and getting hands dirty to make things happen
- Track record of delivering results directly, owning and driving initiatives end-to-end in fast-moving environments
- An AI builder, not just an AI user, with experience building agentic workflows and internal tools for team judgment and productivity
- Ability to go deep and zoom out, diving into product and channel nuances while thinking strategically
- Structured thinking to tackle complex, ambiguous problems, identify what matters, and communicate clearly
- Exceptional communicator capable of C-level strategy and operational details, crafting crisp narratives
- Sharp decision-making with a bias for action and speed, thriving in high-velocity environments
Benefits
- Comprehensive benefits packages including medical, dental, vision, insurance, and retirement plans (401(k) in the US)
- Company Equity to encourage an owner mindset
