Director of PR and Marketing

About This Role

This leadership role at The Park Gstaad, A Four Seasons Hotel, involves leading the hotel's integrated Public Relations, Marketing, Communications, Brand Positioning, and Digital strategy. Reporting to the Commercial Director, you will shape the hotel's voice and reputation, drive brand awareness and guest engagement, and support commercial growth across various hotel offerings. With a planned start date in January 2027, this is a unique opportunity to play a defining role in the pre-opening journey and market positioning of the hotel.

Responsibilities

• Develop and execute integrated PR, Marketing, Communications, Content, and Digital strategies
• Lead brand positioning, storytelling, media relations, influencer engagement, and reputation management
• Drive integrated campaigns, strategic partnerships, activations, and digital growth across paid, owned, and earned channels
• Support commercial performance and direct business through targeted marketing initiatives
• Manage the PR and Marketing budget, agencies, partners, and campaign performance
• Lead, coach, and develop the PR and Marketing team
• Collaborate closely with hotel leadership and Four Seasons Regional and Global Commercial teams
• Ensure alignment with Four Seasons brand standards, corporate guidelines, and data privacy requirements

Requirements

• Minimum 5 years of progressive leadership experience in Public Relations, Marketing, Communications, or Digital Marketing, preferably within luxury hospitality, tourism, or luxury consumer brands
• Degree in Marketing, Communications, Public Relations, Business Administration, Hospitality Management, or a related field
• Strong expertise in integrated communications, brand management, digital marketing, and reputation building
• Strong commercial acumen with experience managing agencies, partnerships, budgets, and campaign performance
• Exceptional communication, leadership, and stakeholder management skills
• Fluent English and German and/or French required
• Additional languages are advantageous
• Experience with hotel openings or luxury brand initiatives and knowledge of the Swiss luxury hospitality market are advantageous
• Only candidates holding Swiss or EU/EFTA citizenship, or a valid Swiss work authorization, can be considered for this position

Benefits

• Comprehensive benefits package
• Employee meals and uniform laundry service
• Monthly Employee Recognition Program
• Employee Travel Program, including complimentary stays at Four Seasons Hotels and Resorts worldwide after six months of service
• Global career growth opportunities through internal transfers and Task Force assignments