Director of North American Sales

About This Role

Directing North American sales involves leading Canadian and U.S. sales teams to drive the next stage of growth for the organization. This role suits a hands-on leader who enjoys developing people, coaching representatives, reviewing calls, analyzing data, and finding innovative ways to expand the business.

Responsibilities

• Lead and develop sales teams, coaching, mentoring, and motivating acquisition and retention teams across Canada and the U.S.
• Drive sales growth by developing strategies to acquire new customers, increase repeat purchases, and grow revenue
• Get involved by reviewing sales calls, providing feedback, improving sales scripts, and helping the team become better sellers
• Own the numbers by setting clear KPIs, tracking performance, identifying opportunities, and holding the team accountable for results
• Make the most of HubSpot by building dashboards, managing lead lists, improving workflows, and using automation to help the team work smarter
• Improve how the company sells by challenging existing processes, introducing new ideas, and finding ways to make sales teams more effective
• Work across the business, partnering with Marketing, IT, Customer Service, Purchasing, and Operations to improve the customer experience and drive growth

Requirements

• 8+ years of sales experience, including at least 3 years leading sales teams
• Proven success growing revenue and developing high-performing inside sales teams
• Advanced, hands-on CRM experience, including building reports, dashboards, workflows, and managing leads
• Strong analytical skills and experience managing sales KPIs, conversion rates, and customer retention
• A genuine passion for coaching people and helping them succeed
• Someone who takes initiative, solves problems, and isn't afraid to challenge the status quo

Nice to have:

• Experience in B2B sales, distribution, or eCommerce
• Experience in healthcare and medical equipment distribution