Directing the marketing strategy for a fashion and apparel brand is the core of this leadership role, focusing on brand positioning, digital growth, and campaign execution. The role suits an experienced marketing professional with a strong understanding of e-commerce and consumer trends.
Responsibilities
Develop and execute the overall marketing strategy in alignment with company objectives, brand vision, and revenue goals
Define and strengthen brand positioning, messaging, visual identity, and market differentiation
Ensure consistency across all customer touchpoints, including the website, social media, advertising, packaging, email communications, and retail experiences
Identify emerging fashion trends, consumer insights, and competitive opportunities to inform brand strategy
Build a compelling brand narrative that resonates with target audiences and strengthens customer loyalty
Lead the digital marketing strategy across paid social, search, email, SMS, affiliate, influencer, and other relevant channels
Partner with e-commerce teams to optimize the online shopping experience, conversion rates, average order value, and customer lifetime value
Develop and manage customer acquisition and retention strategies to drive profitable growth
Oversee website merchandising campaigns, promotional calendars, landing pages, and digital customer experiences
Monitor campaign performance and continuously optimize marketing investments based on data and return on investment
Lead the planning and execution of seasonal collections, product launches, collaborations, and promotional campaigns
Develop integrated marketing calendars that align with product development, inventory availability, merchandising, and sales objectives
Oversee campaign concepts, creative direction, photoshoots, video production, and marketing assets
Coordinate launch strategies across social media, email, paid media, public relations, influencers, and other customer-facing channels
