Director of Marketing & Customer Growth

Position Summary
Mercedes-Benz of Springfield and Mercedes-Benz of Nanuet are seeking a strategic, analytical and hands-on Director of Marketing & Customer Growth to lead marketing for both dealerships.
This person will own the marketing function from strategy through execution and measurement. They will develop an integrated multichannel marketing strategy, determine how and where marketing dollars should be invested, coordinate internal and external resources, and continually evaluate what is working.
The goal is simple: use marketing, customer data, technology and AI to help us sell more vehicles, service more vehicles, sell more parts and build stronger long-term customer relationships.
We are looking for someone who is curious, proactive, commercially minded and constantly looking for ways to improve performance.

Key Responsibilities
Marketing Strategy & Execution

• Develop and execute the overall marketing strategy for both dealerships.
• Translate business priorities into annual, quarterly and campaign-level marketing plans.
• Manage the marketing budget and recommend how resources should be allocated based on opportunity, performance and ROI.
• Develop integrated campaigns across sales, service, parts, customer acquisition and retention.
• Manage campaigns from concept through execution, measurement and optimization.
• Coordinate internal marketing resources, agencies, vendors and service providers to ensure effective execution.

Multichannel Marketing
Determine the right mix of channels for each objective, including:

• CRM and customer database marketing
• Email and SMS
• Paid search
• Digital advertising
• Social media
• SEO and local search
• Website and landing pages
• Content and video
• Direct mail
• Print
• Radio
• Outdoor
• Events and sponsorships
• Community partnerships
• Reputation and review management
• Emerging marketing channels
  The focus should always be on the customer and business objective, not simply the channel.

AI, Analytics & Customer Intelligence
A major priority of this role will be helping us use our existing customer and dealership data more intelligently.
We have already begun developing AI-powered tools to identify opportunities within our service customer base, and we want this person to build on that work.
Responsibilities include:

• Use AI and analytics to uncover revenue opportunities across sales, service and parts.
• Segment customers based on ownership, service history, vehicle lifecycle and behavior.
• Identify customers who may be ready to purchase or lease another vehicle.
• Identify lost or declining service customers and develop strategies to reactivate them.
• Identify opportunities to increase service retention, repair-order frequency, parts and accessory sales.
• Use AI to assist with customer analysis, campaign development, personalization, content creation and workflow automation.
• Develop hypotheses, test new ideas, measure results and scale what works.
• Research and evaluate emerging AI and marketing technologies that could improve effectiveness or efficiency.
  We do not expect you to know every tool when you arrive. We do expect you to be someone who is willing to learn, experiment and teach yourself.

Demand Generation & Customer Growth
Develop strategies to attract new customers while increasing the lifetime value of existing customers.
Opportunities may include:

• New prospects
• Current and previous vehicle customers
• Lease and finance maturities
• Equity opportunities
• Lost service customers
• Declined service
• Warranty expiration
• Aging vehicles
• Upgrade opportunities
• Competitive conquest customers
• Parts and accessories
  The objective is not simply to generate more leads. It is to generate higher-quality opportunities that convert into appointments, sales, repair orders and profitable revenue.

Measurement & Performance
Marketing should be accountable for business results.
This person will establish and improve reporting that helps us understand:

• Which campaigns generate vehicle sales
• Which initiatives generate service appointments and repair orders
• Which campaigns reactivate lost customers
• Which programs improve customer retention
• Which initiatives generate parts and accessory revenue
• Lead quality and conversion rates
• Customer acquisition costs
• Campaign ROI
• Marketing spend by channel
• Incremental revenue and gross profit generated by marketing initiatives
  The expectation is to use data not simply to report what happened, but to determine what we should do next.

Leadership & Collaboration
This role reports directly to the Owner and supports both Mercedes-Benz of Springfield and Mercedes-Benz of Nanuet.
The Director will work closely with dealership leadership and coordinate internal marketing resources as well as outside agencies, vendors and service providers.
This is a hands-on leadership role. You should be comfortable moving between strategy, analysis and execution and taking responsibility for making sure initiatives get completed effectively.

What We're Looking For
The ideal candidate is:

• Strategic and hands-on
• Highly analytical and data-driven
• Commercially minded
• Curious and proactive
• Strong in digital and performance marketing
• Comfortable with CRM, marketing automation and analytics
• Excited about the possibilities created by AI
• Resourceful and self-directed
• Able to manage multiple priorities across two dealerships
• Comfortable directing internal and external resources
• Focused on measurable business results
  We want someone who naturally sees an opportunity and says:
  “I think we can do this better. Let me figure it out.”

Experience
Relevant experience may include:

• Integrated marketing
• Growth marketing
• Digital and performance marketing
• CRM and lifecycle marketing
• Customer analytics
• Database marketing
• Marketing automation
• Demand generation
• Customer acquisition and retention
  Automotive experience is helpful, but not required.
  We are more interested in strong marketing judgment, analytical ability, intellectual curiosity and a demonstrated ability to use data to drive business results.
  Experience with CRM systems, marketing automation, analytics platforms, digital advertising and AI applications is strongly preferred.

How Success Will Be Measured
Within the first year, this person should be able to demonstrate how their work has:

• Generated incremental vehicle sales
• Increased service appointments and repair orders
• Reactivated lost customers
• Improved customer retention
• Increased parts and accessory sales
• Improved marketing ROI
• Identified new opportunities within our customer database
• Improved our ability to measure marketing effectiveness
• Made the marketing organization more effective through technology, automation and AI
  Ultimately, success comes down to one question:
  Are we acquiring more customers, retaining more customers and generating more profitable revenue because of the marketing you are leading?

Work Location
Our preference is for this position to be based at Mercedes-Benz of Springfield to stay closely connected to the business and support both dealerships effectively.

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: In person