Director of Marketing

About This Role

Leading revenue-focused strategic planning and execution across multiple lines of business within the arena is the core of this Director of Marketing role. Responsibilities include digital and traditional marketing, external communications, creative oversight, partner integration, advertising, promotion, and publicity, all while aligning with Legends Global Marketing Network standards.

Responsibilities

• Regularly review ticket sales metrics and apply marketing tactics to drive awareness and sales as needed for touring events
• Collaborate with promoters to lead venue marketing support, planning, and timeline management for all touring events
• Initiate and execute digital marketing efforts for large-scale campaigns, driving ticket sales and maximizing event awareness
• Serve as a cross-functional connector with venue stakeholders (general manager, booking, box office), Legends Global Home Office, client administrator, tenants, etc.
• Collaborate with the venue sales team and Legends Global Home Office to develop and implement premium seating and private event specific revenue-generating marketing campaigns
• Utilize data and CRM platforms to build targeted marketing campaigns that increase ticket conversions and repeat guest visitation
• Manage in-venue digital and static assets to maximize ancillary revenues
• Own strategy and execution of paid media across all channels
• Understand, review, and measure all campaigns against revenue-focused KPIs
• Work directly with media partners for value-add opportunities and execution support
• Own the indirect marketing budget ensuring appropriate resources are allocated to drive revenue opportunities
• Create and manage venue calendar and content posting cadence
• Develop strategy and facilitate process including competitive analysis, data reporting, and platform updates
• Manage social listening and metrics evaluation in Sprout Social
• Maintain and optimize all owned digital assets (website, socials) to ensure a frictionless path to purchase
• Direct the public relations image of the facility
• Establish and maintain relationships with media, industry influencers, and key community and strategic partners
• Act as facility spokesperson and liaison with the media

About the Company

Legends Global is a premier partner to live events, venues, and brands, delivering integrated solutions of premium services. The company's network includes 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year.