Director of Marketing

About This Role

Directing the development, production, and implementation of all marketing strategies and related projects is the core of this role, aligning with the property’s revenue and marketing objectives. This position partners with the Vice President of Sales and Marketing to develop the annual marketing plan and works closely with other topline disciplines like Sales and Revenue Management to create cross-cutting strategies. The Director of Marketing oversees the execution of marketing strategy to achieve topline revenue and Rev Par/share-of-wallet goals.

Responsibilities

• Direct the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives
• Partner with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives
• Partner closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies
• Develop and oversee the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and Rev Par/share-of-wallet goals
• Oversee management of all internal and external communications through digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity
• Identify incremental marketing opportunities ranging from partnerships, third-party sites and CVBs
• Articulate campaign performance regularly to General Manager, Sales + Revenue Management leaders and Ownership
• Lead a team of marketing professionals to execute strategies
• Develop overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel/group of hotels they support to align with business priorities, in consultation with General Manager(s)
• Oversee execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized
• Cultivate partnership and active participation in demand generation strategy development (SMR)
• Reconcile marketing plan monthly with accruals, forecast in conjunction with Director of Finance
• Lead repositioning efforts in partnership with Area Team, GM and hotel executive team
• Serve as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice
• Lead the strategic pull-though of continent and brand promotions and campaigns
• Partner with Revenue Management to develop and execute promotional strategy efforts
• Support group lead generation efforts
• Run, review, analyze and clearly articulate to stakeholder’s and owners the key marketing reports with the ability to quickly adapt and adjust strategy accordingly