About This Role
Leading marketing strategy and execution for a growing multi-site healthcare organization is the core of this Director of Marketing role. Reporting directly to the CEO, this person will lead and develop a team of four while overseeing an approximately $3M annual marketing budget. The Director will own marketing strategy across digital advertising, brand awareness, community outreach, analytics, vendor management, and new-market growth, and is expected to operate both strategically and hands-on.
Responsibilities
- Develop and execute marketing strategy aligned with patient-volume and company growth goals
- Lead, coach, and develop a growing marketing team
- Establish scalable processes, workflows, KPIs, and accountability across the department
- Own approximately $3M annual marketing budget and optimize allocation based on performance
- Lead paid digital strategy across search, social, display, programmatic, and geo-targeted campaigns
- Oversee SEO, social media, brand awareness, and digital acquisition initiatives
- Manage agencies, media partners, and other external vendors
- Track ROI, cost per acquisition, campaign performance, and other marketing KPIs
- Develop reporting and present results and recommendations to executive leadership
- Partner with local operations on grassroots marketing, events, sponsorships, partnerships, and community outreach
- Support marketing strategy for new facility openings and market expansion
- Oversee brand standards and marketing collateral across multiple locations
- Improve CRM, referral tracking, reporting, and marketing automation capabilities
- Conduct competitive analysis, market research, and geographic/ZIP-code analysis
- Partner directly with the CEO and confidently provide recommendations, alternative perspectives, and appropriate pushback
Requirements
- 5+ years of progressive marketing experience
- 2+ years directly leading and developing a marketing team
- Strong paid digital advertising experience across search, social, and/or display
- Experience managing meaningful marketing budgets and measuring ROI
- Strong understanding of SEO, social media, digital acquisition, and brand strategy
- Experience with grassroots/community-based marketing
- Strong analytical skills and ability to translate marketing data into business decisions
- Experience managing agencies and external vendors
- Comfortable operating both strategically and hands-on
- Strong executive communication and presentation skills
- Bachelor’s degree required
- Multi-site healthcare, healthcare services, franchise, or other multi-location consumer/service experience strongly preferred
- CRM experience; Zoho or similar platforms a plus
- Ability to travel periodically between Texas markets
Benefits
- 10% bonus
- Direct partnership with the CEO
- Lead and develop a team of 4
- Ownership of approximately $3M annual marketing budget
- High visibility and influence across the organization
- Opportunity to build structure, processes, and strategy within a growing marketing function
- Blend of strategic leadership and hands-on execution
- Significant involvement in company growth and new-market expansion
- Ownership across digital, brand, community outreach, analytics, and vendor strategy
About the Company
Our client is a growing multi-site healthcare organization with locations across Texas and a strong focus on continued expansion and patient growth. With an annual marketing budget of approximately $3M, the organization is investing in building a more strategic, scalable marketing function to support its next phase of growth.
