About This Role
Directing digital marketing efforts for Ethos, this role involves owning and managing all performance, budgets, and tools across paid digital channels, including Paid Social, Search, and Affiliates. The Director will drive strategic initiatives and contribute significantly to the company's growth, working closely with various teams and senior management.
Responsibilities
- Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals
- Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs
- Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of managed channels
- Manage and optimize relationships with external client partners
- Conduct deep-dive analyses on channel performance and implement actionable findings with speed
- Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics
- Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices
Requirements
- Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights
- Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred)
- Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment
- A disciplined approach to testing, iterating, and scaling based on data-backed learnings
- Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display
- Equally excited by high-level strategy development and the “in-the-weeds” work of hands-on optimization
- Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs
- Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver
Benefits
- Comprehensive benefits packages: Medical, dental, vision, and as applicable insurance coverage and retirement plans (in the US we offer a 401(k) plan)
- Company Equity
- Encouragement to take time off, in addition to our fully paid global company holiday schedule. Paid and flex time options based on your role and location, and additional paid leave programs
- Wide array of leave programs, new parents can take leave with 100% wage replacement
- Healthcare plans offer coverage on family planning and fertility
