DIRECTOR OF DIGITAL MARKETING & CUSTOMER EXPERIENCE
CELLA
About the role
Location: Atlanta, Georgia
Job Type: Permanent
Compensation Range: $160,000 - 170,000 per year
You will lead the visual evolution for a portfolio of household names within the national homebuilding sector. This dynamic, high-visibility role allows you to pioneer an intuitive digital customer experience while enjoying the work-life balance of a hybrid schedule. Creative talent will appreciate the opportunity to leverage an advanced tech stack and build upon the brand's stellar reputation. Step into a collaborative environment where your vision for analytics and lifecycle messaging will shape the future of a renowned national portfolio.
Responsibilities:
- Define the vision and performance standards for the enterprise's primary website and digital front door.
- Lead a dynamic, high-visibility digital roadmap and optimization strategy to ensure seamless customer journeys.
- Govern enterprise email and SMS channels to ensure highly personalized, cohesive user experiences.
- Establish robust measurement frameworks to evaluate funnel performance and continuous conversion improvements.
- Mentor and develop a cross-functional team of digital, marketing, and analytics specialists.
Qualifications:
- 8+ years of progressive digital/customer experience, with 3+ years in a leadership capacity defining digital strategy.
- Deep expertise in customer journey optimization across web, email, and SMS using enterprise automation platforms.
- Advanced analytical skills with the ability to translate complex data sets into actionable, insight-driven decisions.
- Proven experience guiding marketing technology ecosystems and applying AI use cases responsibly.
- Bonus Points: MBA or advanced degree, and specific expertise with enterprise automation platforms.
JOBID: 062026-138136
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
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