Directing the design and visual identity for public health marketing campaigns and materials is the core of this role within the Bureau of Communications. The Director will lead a team of graphic designers and videographers, ensuring all designs are attention-grabbing, accessible, and maintain the Health Department's brand identity while effectively communicating complex messages to diverse New York City audiences.
Responsibilities
Oversee and approve the look and feel of all design projects and requests
Monitor project deliverables and timelines and take corrective action as needed
Advance the Health Department’s mission and strategic plan by generating attention-grabbing, accessible, and high-quality designs
Maintain the Health Department’s brand identity across many different topics
Demonstrate strategic thinking and planning in the creation of collateral and other design materials
Lead the Design group, a team of graphic designers and videographers
Provide strategic guidance, creative direction, and hands-on support to team members in the execution of assigned projects
Foster productivity and accountability, support professional development, encourage teamwork, and lead the group’s collaboration with colleagues across the agency
Select and manage activities of contracted vendors and consultants to procure design and printing services as needed and ensure that appropriate contracts are in place
Coordinate and collaborate with other members of the Creative Communications team (Editorial, Digital Communications, Marketing, and Language Services) as projects call for interaction and support
Work closely with the Editorial team to develop and maintain art for priority messaging and health education materials
Work with the Digital Communications team for the Health Department’s website and social media pages
Liaise with Health Department divisions and bureaus and effectively foster relationships throughout the Health Department community with a diverse range of stakeholders to improve collaboration
Function effectively within the Creative Communications leadership team as a senior design, creative, and strategy resource, demonstrating leadership and sharing experience
Approve the use of the Health Department logo on materials created outside the Communications team
Requirements
Knowledge of graphic design, photography, videography, web design, and print production
Strategic, creative, and critical thinking
Ability to communicate complex messages through clear and simple design to highly diverse New York City audiences
Self-motivated with exceptional attention to detail and accuracy
Excellent organizational skills with the ability to manage and prioritize multiple projects, tasks, and timelines
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Professional, courteous, and respectful attitude in dealing with colleagues, direct reports, leadership, and stakeholders
Ability to supervise, delegate, and provide consultation and technical assistance to individual program components on media communications
Leadership abilities in developing and motivating professional staff, including developing in-service training and resources to enhance performance and growth
Capacity to identify new strategies to meet the agency’s overall mission and communications mission
A master’s degree from an accredited college or university with a major in business administration, public administration, urban planning, economics, urban affairs, marketing research, finance, or political science and three years of satisfactory full-time professional experience handling business promotion related to capital projects, urban planning, economic development, or financial development, at least two years of which must have been in a managerial or executive capacity; or
A baccalaureate degree from an accredited college or university and five years of satisfactory full-time professional experience as described above, including two years of managerial or executive experience; or
A satisfactory combination of education and/or experience equivalent to the above. Thirty (30) graduate semester credits from an accredited college or university will be considered equivalent to one year of the required experience. However, all candidates must have two years of managerial or executive experience and a four-year high school diploma or its educational equivalent.
Benefits
Eligibility for federal/state loan forgiveness and repayment assistance programs
Premium-free health insurance plan
Additional health, fitness, and financial benefits may be available based on the position’s associated union/benefit fund
Public sector defined benefit pension plan with steady monthly payments in retirement
Tax-deferred savings program
Robust Worksite Wellness Program that offers resources and opportunities to keep you healthy
More job security compared to private sector employment
Important Details
Schedule: Ability to work up to two days during the week from home, depending on position
About the Company
Established in 1805, the New York City Department of Health and Mental Hygiene (NYC Health Department) is the oldest and largest health department in the U.S., dedicated to protecting and improving the health of NYC. Its mission is to safeguard the health of every resident and cultivate a city where everyone, regardless of age, background, or location, can achieve their optimal health. The department provides a wide array of programs and services focused on food and nutrition, anti-tobacco support, chronic disease prevention, HIV/AIDS treatment, family and child health, environmental health, mental health, and social justice initiatives. As the primary population health strategist and policy authority for NYC, with a rich history of public health initiatives and scientific advancements, from addressing the 1822 yellow fever outbreak to the COVID-19 pandemic, it serves as a global leader in public health innovation and expertise.
