Director of Commercial Marketing

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• At least 8 years of marketing experience, including 4 or more years in B2B or commercial marketing for physical products, such as fitness equipment, hospitality supplies, or comparable industries
• At least 3 years of experience marketing to hospitality buyers, including hotel and resort owners or operators, hotel brands, spas, or hospitality design firms, with evidence of contributing to business wins
• Proven experience partnering with quota-carrying sales teams and demonstrating measurable impact on pipeline or revenue
• Experience supporting multiple sales motions, such as account-based or dealer-led sales alongside relationship-driven selling or high-volume lead generation
• Working knowledge of digital demand generation, including landing pages, lead nurturing, paid media, conversion optimization, and cost-per-lead measurement
• Experience testing new marketing channels, conducting customer discovery, or launching and scaling lead-generation pilots
• Demonstrated use of AI tools in marketing production, including examples of workflows developed and quality-control processes implemented
• Hands-on experience with CRM and marketing automation platforms
• Experience planning trade shows, commercial events, and experiential marketing initiatives
• Ability to create sales materials and compelling copy, as well as brief and direct designers, creative teams, and external agencies
• Experience managing people, agency partners, vendors, and marketing budgets
• Willingness to travel up to 20% of the time, including internationally
• Authorization to work in the United States without employer sponsorship

Nice to have:

• Established relationships with hotel brands, hospitality management companies, or hospitality design firms
• Experience marketing to gym chains, fitness franchises, universities, corporate fitness programs, or other commercial fitness facilities
• Experience repositioning a consumer brand for premium, professional, or commercial markets
• Background in Pilates, boutique fitness, or related wellness categories
• Experience working for a business that serves both consumer and commercial markets, collaborating with consumer brand teams
• Familiarity with B2B software, digital subscriptions, or connected-content business models
• International or multi-region marketing experience, particularly in Europe
• Strong ownership, concise communication, and the ability to work effectively within a matrixed organization

Benefits

• Professional impact: Opportunity to shape commercial marketing strategy across established fitness brands and multiple business segments
• Leadership opportunities: Lead and develop a marketing team while influencing agency partnerships, resource allocation, and future team growth
• Cross-functional collaboration: Work closely with commercial sales leadership, creative teams, and external partners
• Innovation: Build AI-enabled marketing workflows and contribute to the growth of connected fitness subscriptions
• Travel: Opportunity to participate in commercial events, hospitality initiatives, and international activities, with travel of up to 20%

Application Process

• Your application is reviewed quickly, objectively, and fairly against the role's core requirements using an AI-powered matching process
• A shortlist of top-fitting candidates is shared directly with the hiring company
• The final decision and next steps (interviews, assessments) are managed by the hiring company's internal team

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Headquarters

US

Open jobs

2015

Website

jobgether.com