Director of Brand & Creative

About This Role

The Director of Brand & Creative will lead the global brand strategy and creative development for Palo Alto Networks, evolving its brand into a globally recognized symbol of Trust, Innovation, and AI-powered security. This role involves shifting from product-focused narratives to unified, platform-level storytelling, balancing world-class creative craft with operational discipline to enable scale, speed, and consistency in a complex global enterprise.

Responsibilities

• Lead the global brand strategy, creative/campaign development, and brand governance
• Lead a team of high-performing Senior / Brand Managers
• Develop brand architecture and guidelines to ensure all brand messages effectively capture the PANW voice and drive brand equity
• Bring products to life via storytelling, experiences, programs, and integrated marketing campaigns
• Partner effectively with Product Marketing, Product, Campaign/Media, PR/Comms, Social and Regional Marketing stakeholders to develop go-to-market integrated campaigns and deliver exceptional brand/product experiences
• Act as a brand advocate, providing thought-leadership, inspiration, and best practices
• Understand how to use brand strategy to drive business results
• Ensure the voice of the customer is consistently heard and incorporated into brand and creative concepts
• Lead a team of highly creative and ambitious brand marketers
• Influence others through the entire campaign development journey to ensure input, alignment, and understanding of the campaign approach and details
• Define and evolve Palo Alto Networks’ global brand strategy, shifting from fragmented product narratives to a cohesive, platform-level story anchored in trust, innovation, and AI leadership
• Lead the development of the company’s brand narrative and architecture, ensuring consistent expression across geographies, audiences, and channels
• Lead the development and orchestration of the full year modern marketing plan across brand, digital marketing, social media, Comms, sales, events and regional marketing
• Partner closely with Product Marketing, Media, Events & Comms teams to develop strategically sound marketing briefs
• Partner with the internal Creative team to evolve into an AI-first, high-performing creative studio
• Lead a team of Brand Managers responsible for the execution of the creative strategy and production for integrated, 360-degree global campaigns
• Define clear brand standards, visual systems, and tone of voice
• Lead the implementation of scalable creative systems (playbooks, etc.) including AI-enabled workflows and design platforms
• Lead the development and implementation of the Palo Alto Networks’ executive thought leadership platform
• Own brand health metrics, including awareness, consideration, recall, and sentiment among senior technology and security decision-makers globally