Director, Marketing

About This Role

This marketing director role leads the development and execution of marketing strategies to drive adoption, penetration, and revenue growth for Cala Health's products. The Director will drive commercial planning and integrated marketing campaigns, working closely with cross-functional teams to deliver high-impact programs and solutions.

Responsibilities

• Lead the execution of commercial strategic plans to drive revenue, profitability, and overall company objectives
• Define and shape go-to-market strategies, encompassing product, process, and customer journey initiatives
• Spearhead comprehensive commercial launch plans, including positioning, messaging, branding, evidence strategies, and KOL engagement
• Drive market awareness and adoption by identifying growth opportunities and gathering insights that align with patient and provider needs
• Manage integrated marketing channels (digital, conferences, social media, etc.) and oversee vendor partnerships to maximize reach and ROI
• Engage regularly in the field to build relationships with key physicians and sales leadership, gaining critical market insights to drive innovation
• Lead, coach, and develop a high-performing team while defining and tracking key KPIs to measure engagement, preference, and retention

Requirements

• 10+ years of marketing experience in FDA regulated product management and commercialization
• Downstream marketing in medical device, diagnostics or related field
• Bachelor’s degree in Science or Engineering
• Previous management experience
• Forward-thinking and highly analytical mindset with a track record of inspiring teams and driving cross-functional alignment
• Proven ability to translate long-term commercial vision into structured, actionable plans that deliver business results
• Comfortable navigating ambiguity and driving results in a fast-paced, evolving landscape
• Outstanding communication, organization, and collaboration
• Applicants must be authorized to work in the United States on a full-time basis, or eligible for work authorization through a sponsorship path that Cala Health is able to support

Nice to have:

• DME experience
• MBA

Important Details

• Travel: up to 25% of the time

About the Company

Cala Health works to free people from the burden of chronic disease, starting with non-invasive prescription therapy for hand tremor. The company recently released kIQ® Plus, its most sophisticated therapy yet, and plans to apply its pioneering technology across neurology, cardiology, and beyond.