About This Role
Directing the development and execution of marketing strategies is the core of this role, driving business growth, generating leads, strengthening customer engagement, and expanding brand visibility. This position oversees marketing campaigns, digital growth initiatives, sales enablement, content development, market insights, and online reputation management. The Marketing Director partners with leadership and cross-functional teams to align marketing priorities with company objectives, improve marketing effectiveness, and support revenue growth.
Responsibilities
- Develop and lead the execution of marketing strategies aligned with company growth objectives and leadership priorities
- Translate business goals into actionable marketing plans, campaigns, and initiatives
- Establish marketing priorities, monitor performance, and adjust strategies based on results and business needs
- Identify opportunities to improve brand awareness, market positioning, customer engagement, and lead generation
- Oversee marketing resources and initiatives to ensure effective execution and measurable impact
- Lead marketing initiatives that support lead generation, customer acquisition, and revenue growth
- Partner with Sales and Customer Success to strengthen pipeline development, customer retention, and account growth
- Oversee the development of sales enablement materials, presentations, and content that support sales outreach and customer relationships
- Direct CRM-enabled lead management, lead nurturing, and marketing-supported sales pipeline initiatives
- Evaluate lead generation effectiveness and identify opportunities to improve conversion and engagement
- Oversee the company website, SEO strategy, and digital marketing initiatives to improve visibility, engagement, and conversion
- Direct the development of marketing content that supports brand awareness, service positioning, and customer engagement
- Ensure marketing materials and digital communications align with company brand standards and messaging
- Monitor digital performance and implement improvements based on analytics, trends, and business objectives
- Oversee the company’s online reputation and management of Google Business Profile reviews
- Establish consistent practices for monitoring and responding to reviews in a timely, professional, and brand-aligned manner
- Coordinate with Sales, Customer Success, and other relevant stakeholders to address negative feedback and resolve customer concerns
- Identify recurring feedback and trends to highlight opportunities for improving customer experience and service quality
- Develop initiatives to encourage authentic customer feedback and strengthen the company’s online reputation
- Monitor market trends, customer feedback, competitive activity, and industry developments to identify growth opportunities
