Director, Marketing

About This Role

This Director of Marketing role is for a strategic, creative, and results-driven individual who will elevate the Cincinnati region's visibility, strengthen REDI's brand, and drive meaningful engagement with companies considering locating or expanding in the region. Reporting to the Vice President of Strategic Growth, this individual will play a key role in developing and executing integrated marketing initiatives that support REDI's organizational priorities and target industry attraction and existing business strategies. The ideal candidate combines strategic thinking with hands-on execution, brings fresh ideas and sound judgment, and thrives in a collaborative, fast-paced environment.

Responsibilities

• Partner with the Vice President of Strategic Growth to develop and execute integrated marketing plans aligned with organizational priorities and strategic goals across target industries
• Translate strategic objectives into actionable marketing campaigns, content strategies, and measurable outcomes
• Proactively identify opportunities to strengthen marketing effectiveness, audience engagement, and regional visibility
• Lead the development, execution, and optimization of integrated paid and organic marketing campaigns across digital, social, and traditional channels
• Direct external digital marketing partners to drive brand awareness, audience engagement, and qualified lead generation
• Develop strategic marketing calendars, campaign objectives, and content themes aligned with REDI's priorities
• Ensure consistent, compelling, and on-brand messaging across REDI's digital platforms, marketing collateral, presentations, and external communications
• Collaborate with internal teams and external creative partners to develop high-quality content and videos that communicate the Cincinnati region's competitive advantages
• Oversee REDI's website content, performance, user experience, and ongoing optimization to support marketing and business development objectives
• Partner with strategic communications, research, engagement, business development, and project management teams to ensure accuracy, consistency, and alignment across marketing materials and communications
• Monitor and analyze website, digital campaign, and organic social performance to evaluate effectiveness and identify opportunities for improvement
• Translate marketing data into actionable insights and recommendations that inform strategy, optimize resources, and strengthen return on investment
• Support quarterly marketing performance reporting for organizational leadership, REDI's Executive Committee, and JobsOhio
• Manage external marketing agencies, creative partners, and vendors to ensure high-quality work, timely delivery, and alignment with strategic objectives
• Oversee marketing project timelines, budgets, campaign expenditures, and vendor coordination