This leadership role focuses on building and leading a high-performing marketing organization to establish iTradeNetwork as the market leader in food and beverage supply chain technology. It balances marketing strategy, brand leadership, demand generation (including account-based marketing), and content marketing in close partnership with Product. The Director will lead a team of five, direct contracted resources, and work cross-functionally with Sales, Solutions Engineering, and Customer Success to drive company growth.
Responsibilities
Develop and execute the overall marketing strategy, brand architecture, and market positioning to establish iTradeNetwork’s leadership position
Shape and protect brand voice, visual identity, and messaging consistency across all channels, partnering with executive leadership to translate company strategy into a compelling narrative
Lead the website strategy and social media presence as key assets for thought leadership, market engagement, and competitive differentiation
Design and execute a full-funnel demand generation engine spanning email, paid media, webinars, events, and organic channels to drive pipeline growth
Build and scale an Account-Based Marketing (ABM) program targeting top 100 strategic accounts in tight coordination with Enterprise Sales
Own pipeline generation targets and marketing-sourced/influenced revenue metrics, optimizing channel mix and spend allocation based on ROI
Manage marketing automation, lead scoring, and nurture workflows in partnership with RevOps, delivering regular performance analytics
Partner with Product to translate product roadmaps, features, and capabilities into clear product marketing narratives across portfolio solutions (MarginIQ, Cerena, iTrace, OMS, AI solutions)
Oversee comprehensive content strategy and editorial calendar (blogs, white papers, case studies, collateral) directly aligned with demand generation and ABM initiatives
Lead go-to-market execution for product launches and deliver sales enablement content in collaboration with Enterprise Sales and Solutions Engineering
Requirements
12+ years of progressive marketing experience, including 5+ years in a marketing leadership role within B2B SaaS, ideally in a network business model
Experience in positioning and lead generation within the SMB, mid-market, and enterprise segments
Direct experience building or scaling an account-based marketing (ABM) program targeting enterprise or strategic accounts
Demonstrated success leading brand strategy, market positioning, and competitive differentiation for a B2B company
Strong content marketing background, with experience translating complex product capability into clear, compelling market-facing narrative
Experience managing and developing a team of 5+ marketers, plus external contractors or agencies
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Fluency with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) and ABM tooling (e.g., 6sense, Demandbase)
Strong analytical orientation — comfortable owning pipeline, conversion, and ROI metrics and reporting to executive leadership
Excellent written and verbal communication skills; able to operate as a strategic partner to the CRO and executive team
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus
Think AI-first — when approaching a problem, your instinct is to ask how intelligence can be built into the solution, not added as an afterthought
Move fast and learn faster. You’re comfortable with ambiguity and excited by the pace of change in the AI space
Take ownership. You don’t wait to be told what to do next; you find the next important thing and work on it
Must be able to demonstrate lawful ability to work in the United States
Nice to have:
Experience in food and beverage, supply chain, or vertical B2B SaaS
Familiarity with FSMA 204 traceability requirements or adjacent regulatory-driven markets
Experience building a product marketing function (upstream and downstream) from the ground up
History of partnering with Enterprise and Mid-Market sales leadership on named-account strategy
Benefits
Comprehensive medical, dental, vision, and life insurance benefits for you and your family
Flex PTO for exempt employees and competitive PTO for non-exempt
Paid parental leave for eligible employees
401(k) matching
Tuition reimbursement on approved programs
Great health & well-being benefits including Teladoc for general medical and mental health care
Important Details
Benefits are only applicable to full-time employees, those who work 30 hours or more weekly
About the Company
iTradeNetwork provides advanced supply chain software and insights tailored to the food & beverage industry, with a mission to feed the world. They serve an elite customer base, including 13 of the top 25 North American grocers, 8 of the top 10 foodservice distributors, and 8 of the top 10 global food and beverage manufacturers. Today, iTradeNetwork is building an AI-first company, with AI as the foundation for product design, decision-making, and software development.
iTradeNetwork is a leading supply chain management platform for the food and beverage industry, enhancing efficiency, visibility, and collaboration.
