Director - Marketing

About This Role

Directing customer-centric marketing initiatives is the core of this high-impact role, which aims to strengthen the company's market position and accelerate growth across the Americas. This position suits a bold, strategic thinker who thrives in a fast-paced, collaborative environment and will shape and execute integrated marketing strategies while cultivating a team of innovative marketers.

Responsibilities

• Design and execute a comprehensive, data-driven marketing strategy that drives awareness, customer engagement, and commercial growth across New Installation, Modernization, and Service business lines
• Champion a modern marketing approach—blending storytelling, performance marketing, and customer experience to fuel the sales funnel and strengthen loyalty
• Partner cross-functionally with Sales, Product, Finance, Engineering, Customer Care, and Communications to align marketing programs with business priorities and customer needs
• Elevate and protect the TK Elevator brand—ensuring consistency, authenticity, and impact across all touchpoints
• Guide go-to-market strategies for key product and service launches, tailored to regional and customer-specific needs
• Align external messaging with the company’s purpose and vision in partnership with the Communications team
• Lead integrated campaigns across digital (web, SEO/SEM, paid media, email) and traditional (events, tradeshows, sponsorships) channels
• Leverage marketing automation platforms and CRM systems to optimize lead generation, nurture journeys and conversion
• Manage agency partners and external vendors to deliver results on time and on brand
• Build and inspire a high-performing team of marketers, instilling a culture of accountability, agility and continuous learning
• Set clear goals, develop talent and foster collaboration across business units
• Own the marketing budget and ensure effective allocation for maximum ROI
• Track and report key performance metrics and insights to senior leadership—translating data into strategic recommendations

Requirements

• Bachelor’s degree in Marketing, Business Administration or related field; MBA preferred
• Expertise in digital marketing tools, SEO, SEM and automation platforms
• Proven ability to develop and execute marketing plans across channels
• Strong leadership, team-building, and decision-making skills
• Expertise in data-driven marketing strategies
• 10+ years in marketing
• Demonstrated success in sales support, customer experience engagement, and brand management
• Experience leading creative teams, setting strategic plans aligned with the organization’s priorities, and collaborating cross-functionality