About This Role
Directing the U.S. launch of rezatapopt is the core of this marketing role, leading healthcare professional (HCP) marketing strategy and execution. This highly visible position offers the opportunity to build commercial capabilities within a growing oncology company preparing for its first product launch.
Responsibilities
- Lead development and execution of U.S. HCP marketing plans supporting launch readiness and commercialization
- Drive customer insight generation, segmentation, and engagement strategies across key oncology stakeholders
- Identify opportunities to improve patient identification, biomarker testing, and treatment adoption
- Translate market insights, clinical developments, and competitive intelligence into actionable commercial recommendations
- Partner with cross-functional teams to support launch planning, readiness, and execution
- Lead development of disease-state and branded messaging, positioning, and promotional strategies
- Drive creation and execution of HCP promotional campaigns and educational initiatives across personal and digital channels
- Lead peer-to-peer education programs and other customer engagement activities
- Partner with Sales to support field readiness and successful deployment of launch resources
- Monitor performance and optimize programs using customer feedback and data-driven insights
- Collaborate closely with Medical Affairs, Market Access, Sales, Insights & Analytics, Regulatory, Legal/Compliance, and agency partners
- Serve as a key marketing lead supporting launch readiness activities and milestone execution
- Identify risks, solve problems proactively, and help establish scalable commercial processes as PMV Pharma prepares for commercialization
Requirements
- Bachelor's degree required; advanced degree preferred
- 8+ years of biopharmaceutical marketing experience, including oncology, hematology, and/or rare disease
- Experience supporting a U.S. pharmaceutical product launch, including pre-launch planning and HCP strategy development
- Experience developing HCP messaging, promotional campaigns, and customer engagement programs
- Strong strategic, analytical, and communication skills
- Proven ability to lead cross-functional initiatives and influence effectively in a matrix environment
Nice to have:
- Experience in biomarker-driven oncology and an understanding of genomic testing pathways
- Experience contributing to a company's first commercial launch or commercialization within an emerging biotechnology organization
- Demonstrated success operating in a fast-paced, hands-on environment where adaptability and ownership are critical