About This Role
Leading the company's long-term growth in retail, this Director will oversee a team of senior Account Executives and work with strategic merchants across various lifestyle categories in the UK and Europe. The role involves evolving the UK Go To Market (GTM) strategy, building executive relationships, guiding complex commercial opportunities, and translating strategy into measurable business results.
Responsibilities
- Lead and mentor a team of senior Account Executives, creating alignment, accountability, and consistent execution against regional and company priorities
- Own executive stakeholder management for the region: set the narrative, surface risks early, recommend decisions, and drive resolution with senior leadership; lead executive-level negotiations with strategic partners
- Partner with senior leadership to define and evolve the UK/Europe enterprise GTM strategy and operating model, including segmentation, coverage, merchant prioritization, deal governance, and standards for how Affir wins, launches, and grows strategic partnerships
- Influence broader commercial strategy by bringing market insights, merchant feedback, and competitive trends into business planning, prioritization, and investment decisions
- Serve as the regional decision-maker for complex commercial opportunities, balancing merchant needs, risk considerations, operational constraints, and long-term business objectives to drive successful outcomes
- Own talent planning, hiring, and calibration processes for the region, building a high-performing organization and ensuring consistent leadership standards across the team
- Bring structure and innovation to sales execution, pipeline management, and deal strategy, driving efficiency and effectiveness across the team
- Own end-to-end outcomes from signature through launch and first-year expansion, including cross-channel, cross-geography, and multi-brand growth; hold cross-functional partners accountable to shared milestones, resolve escalations, and ensure delivery against commercial and customer experience objectives
- Hold your team accountable for performance, providing immediate and thoughtful coaching to drive continuous improvement, and build a strong team culture aligned with Affir’s values
- Serve as a senior thought leader at industry events and conferences, advocating for our mission and strengthening our position in the market
- Travel regularly to lead executive engagements to accelerate AE deal cycles, and facilitate team planning sessions and offsites
Requirements
- 10+ years of solution selling experience, including 5+ years leading high-performing enterprise sales teams
- A strategic and hands-on sales leader
About the Company
At Affir, the company exists to provide people with a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. The Revenue team drives Affir’s top-line growth through strategic partnerships, pricing, and go-to-market execution, acquiring, retaining, and expanding merchant relationships across various channels.
