Director, EMEA Field Marketing

About This Role

Directing the strategic direction and execution of marketing activities across the EMEA region is the core of this role. You will transform regional field marketing from tactical support into a high-octane demand generation engine, working closely with EMEA Sales to drive sustainable pipeline and revenue growth. This position serves as a critical commercial leader, ensuring global campaigns are successfully localized and executed to meet the unique needs of diverse EMEA markets while maintaining global brand consistency.

Responsibilities

• Develop and lead the overarching marketing strategy for EMEA, ensuring alignment with regional sales goals and global marketing objectives
• Oversee the execution of EMEA-wide demand generation programs, including large-scale webinars, regional events, and digital campaigns that drive top-of-funnel growth
• Maintain a close partnership with EMEA Sales leadership to ensure marketing investments are directly supporting regional revenue targets and market priorities
• Direct the adaptation and localization of global marketing assets to resonate with specific EMEA sub-regions and cultural nuances
• Collaborate with the EMEA Channel team to activate Co-Marketing and MDF (Market Development Funds) programs with key distributors, resellers, and cloud hyperscalers to amplify pipeline generation
• Own and deliver on the marketing pipeline and marketing contributed revenue targets for the EMEA region
• Manage the EMEA field marketing budget, ensuring optimal allocation across territories and high-ROI activities
• Lead and empower a diverse team of field marketers across EMEA, fostering a culture of excellence and regionalized market expertise
• Understand and commit to alignment with peers in other GEOs as well as the global marketing functions including PR, Strategic Events and Digital Campaigns

Requirements

• Manage cross-functional remote teams, leading through empowerment, professional development, and coaching, rather than micromanagement
• Bring together teams with complementary skills and promote the expectation that they will learn from one another
• Build mutually beneficial relationships across complex, global marketing, product and partner organizations
• Understand the partner’s "Why" as deeply as our "What"
• Ability to anticipate the next 12–18 months of technology and alliance trends, ensuring ecosystem marketing strategies stay ahead of converging global innovations
• Take calculated risks in line with the department and organizational vision using AI tools to vet or support critical thinking
• Adept at navigating the high-stakes, fast-changing world of hyperscaler alliances and global matrixed organizations without losing momentum or team morale
• Lead through change with compassion but steadfastness