Director, Digital & Segment Marketing Channel Marketing

Requirements

• Bachelor’s degree in related discipline and 10 years’ of progressive experience in B2B or marketplace marketing, with a focus on demand generation, buyer/customer segmentation, or digital marketing strategy. The right candidate could also have a different combination, such as a master’s degree and 8 years’ experience; a Ph.D. and 5 years of experience; or 14 years’ experience in a related field
• Demonstrated ownership of strategy, budgeting, and accountability toward KPIs
• Demonstrated experience acting as a strategic advisor to senior business stakeholders — translating marketplace and buyer data into long-term strategic recommendations, not only campaign plans
• Strong analytical mindset with proven ability to interpret marketplace and buyer behavior data and translate it into segmentation and targeting strategy
• Experience designing and running demand generation, lifecycle, and win-back campaigns
• Excellent presentation and communication skills for executive-level stakeholder interactions
• Experience effectively partnering cross-functionally without direct authority
• Travel: 15%
• Currently authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future

Nice to have:

• MBA preferred
• Automotive, auction, wholesale marketplace, or B2B marketplace experience
• Experience in or exposure to EV, specialty vehicle, or heavy truck market segments
• Experience partnering with regional/field teams to localize national strategy

Benefits

• Top-notch bonus/incentive plans
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules
• Comprehensive healthcare, with multiple options for individuals and families
• Generous 401(k) retirement plans with company match
• Professional development and continuing education opportunities
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance
• Pet insurance, employee discounts and much more
• Flexibility to take as much vacation with pay as deemed consistent with duties, the company’s needs, and its obligations
• Seven paid holidays throughout the calendar year
• Up to 160 hours of paid wellness annually for personal wellness or that of family members
• Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave

Important Details

• Travel: 15% of the time
• Work Shift: Day
• Flexible Work Option: Hybrid - Ability to work remotely part of the week

About the Company

Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim.