Director, Digital Marketing

About This Role

This role involves leading a high-performing team to drive global digital marketing content strategy across various digital channels. It combines hands-on leadership with strong digital marketing expertise to ensure cohesive, compelling, and measurable communications that support business goals, and champions best practices and optimization of digital marketing strategies and tactics as tools, especially gen-AI-based ones, evolve.

Responsibilities

• Lead, coach, and develop a team of digital marketing communications professionals
• Set clear priorities, provide actionable feedback, and ensure high-quality, on-time delivery of digital marketing content as global baselines
• Foster collaboration, accountability, and continuous skill development across the team
• Partner with resource managers and leadership on capacity planning and hiring needs
• Own the global digital marketing communications content strategy and calendar across priority channels (e.g., web, email, paid media, social, customer relationship and campaign platforms), including digital customer journeys
• Translate business objectives into integrated digital marketing plans and campaign roadmaps
• Ensure messaging and experiences are optimized for audience, channel, and journey stage and are compliant, as applicable
• Champion a data-driven mindset, using performance insights to refine strategy and global baselines
• Serve as a trusted advisor to Commercial teams on digital best practices and performance
• Influence Commercial team execution of digital marketing content to ensure alignment to business and customer needs
• Align digital marketing execution with brand, PR, and other global marketing communications teams
• Leverage emerging digital marketing tools, including genAI-based platforms, to optimize content creation, campaign optimization, personalization, and operational efficiency across global markets
• Partner with analytics, marketing technology, and other applicable teams to evaluate, pilot, and scale AI-enabled solutions that enhance speed to market while maintaining brand quality, governance, and compliance
• Champion a test-and-learn approach to automation, AI-assisted insights, and workflow optimization to continuously improve digital performance and team productivity at scale
• Define success metrics and KPIs for digital marketing efforts
• Establish and maintain best practices, guidelines, and workflows for digital execution
• Utilize a learning mindset for new practices, tools, and platforms within the digital marketing space

Requirements

• 10+ years of experience in digital marketing, marketing communications, or related fields
• 3+ years of people management or team leadership experience