Director, Digital Marketing

About This Role

Directing digital marketing efforts is the core of this role, where you will manage performance, budget, and tools across all paid digital channels, including Paid Social, Search, and Affiliates. This position suits a candidate eager to contribute to a fast-growing startup, working closely with various teams and senior management.

Responsibilities

• Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals
• Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs
• Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of managed channels
• Manage and optimize relationships with external client partners
• Conduct deep-dive analyses on channel performance and implement actionable findings with speed
• Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics
• Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices

Requirements

• Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred)
• Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display
• Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment
• Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver
• Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights
• Equally excited by high-level strategy development and the "in-the-weeds" work of hands-on optimization
• Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs
• A disciplined approach to testing, iterating, and scaling based on data-backed learnings

Benefits

• Applicable bonus, equity, or benefits

About the Company

Ethos is a leading life insurance technology company focused on protecting families by democratizing access to life insurance and empowering agents. It transforms the life insurance experience for consumers, agents, and carriers through its robust three-sided technology platform.