About This Role
Driving Mastercard brand preference and usage in Indonesia is the core purpose of this Director, Consumer Marketing role within the SEA Marketing team. The position leads Indonesia's consumer marketing and media channel strategies, focusing on digital innovation and leveraging sponsorship assets.
Responsibilities
- Innovate, execute, implement, and optimize digital marketing using mobile devices and other emerging technology
- Assist business teams in developing deep consumer insights by applying demographic, attitudinal, and behavioral segmentation data to define a multi-channel targeting approach for key segments
- Develop and measure social media content and manage the social publishing calendar
- Leverage Mastercard’s suite of sponsorship assets to drive preference and share with customers and cardholders
- Create new assets relevant for the domestic market
- Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard’s suite of marketing assets
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 12+ years of progressive consumer marketing experience, including leading integrated brand, digital, and media programs for large, matrixed organizations (payments, fintech, FMCG, or similar)
- Proven leadership experience managing high-performing teams and agencies—setting strategy, coaching talent, and driving accountability to outcomes
- Strong strategic planning capability with end-to-end campaign leadership: insight-led brief development, creative/media planning, execution, optimization, and post-campaign measurement
- Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies—able to translate platform trends into scalable consumer programs
- Experience developing issuer/co-brand and partner marketing programs (B2B2C), aligning stakeholders and delivering co-funded campaigns at scale
- Strong media and communications expertise, including briefing and managing media agencies, optimizing channel mix, and ensuring brand consistency across touchpoints
- Commercial acumen and financial discipline—able to manage budgets, build business cases, and report impact against agreed KPIs with senior stakeholders
- Comfort operating in regulated environments; able to partner with Legal, Compliance, and Risk to deliver marketing that meets local and regional requirements
- Excellent executive communication and stakeholder management skills, with the ability to influence across functions and present clearly to leadership
Nice to have:
Important Details
- Corporate Security Responsibility: Abide by Mastercard’s security policies and practices; ensure the confidentiality and integrity of the information being accessed; report any suspected information security violation or breach; complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines
