About the role
- Own the end-to-end product strategy and roadmap for the digital app ecosystem.
- Drive optimization of the complete customer app journey, from onboarding to engagement, retention, and conversion.
- Identify customer pain points and improve key journeys through data-driven product enhancements.
- Define and prioritize product features based on customer needs, business objectives, and analytics.
- Work closely with UX/UI teams to deliver intuitive and seamless app experiences.
- Collaborate with technology, analytics, marketing, and business teams for smooth product delivery.
- Monitor app performance, user behaviour, funnel metrics, engagement, and retention KPIs.
- Drive personalization, cross-sell, upsell, and lifecycle engagement initiatives within the app.
- Conduct A/B testing and use customer insights to continuously improve journeys and product adoption.
- Ensure the app ecosystem remains scalable, customer-centric, and aligned with evolving business requirements.
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