Digital Operations Specialist

Education/Experience And Skills Requirement:

• Willingness to work in the US business hours (05:30 PM – 02:30 AM IST)
• Bachelor’s or master’s degree in digital marketing or a related field
• 2–4 years of experience in a web content, email operations, or digital production role
• Hands-on experience with at least one major CMS platform (Adobe Experience Manager (AEM), Drupal, WordPress or similar)
• Working knowledge of at least one email marketing platform (Marketo, Pardot/Salesforce Account Engagement or similar)
• Basic proficiency in Adobe Creative Suite tools (Photoshop and Illustrator) and/or Figma
• Understanding of HTML/CSS for minor email and web formatting adjustments
• Familiarity with SEO best practices and accessibility
• Familiarity with marketing automation workflows and lead-nurturing programmes
• Experience working with US-based clients or in a marketing services/offshore model
• Understanding of responsive web design and cross-browser compatibility testing
• Exposure to analytics tools such as Google Analytics, Looker Studio or Tableau is a plus
• Comfortable working with spreadsheets, content calendars and project management tools (Monday.com, Jira or equivalent)
• Strong written and verbal communication skills
• Ability to work independently and manage multiple tasks simultaneously
• Detail-oriented with a focus on maintaining high-quality output
• Knowledge of the capital markets industry would be an added advantage

Responsibilities:

Web content operations (Primary)

• Manage website content publishing, updates and asset administration across CMS platforms
• Perform quality assurance checks to ensure content accuracy, functionality, brand compliance and accessibility standards
• Support SEO implementation and social content publishing while maintaining content governance and documentation

Email operations (Primary)

• Build, test, schedule and deploy email campaigns using approved marketing automation platforms
• Manage audience lists, campaign workflows and quality assurance processes to ensure successful execution
• Maintain campaign documentation and support performance reporting

Multimedia & creative support (Primary)

• Create, update and format digital assets, presentations, documents, graphics, videos and data visualisations using approved templates and brand guidelines
• Support content updates within design and UI/UX platforms while ensuring consistency and quality standards
• Deliver creative production requests and maintain digital asset libraries

Analytics support (Secondary)

• Generate, compile, and distribute web, campaign and performance reports using analytics and reporting platforms
• Maintain dashboards and reporting outputs to ensure data accuracy, consistency and stakeholder visibility