About This Role
This specialist role drives the daily digital experience for the company, focusing on maintaining a current website, relevant content, and a strong online presence. It combines creativity, technology, marketing, and data to manage website content, launch digital campaigns, analyze user behavior, and develop SEO strategies.
Responsibilities
- Own the website, managing updates, content, campaigns, and ongoing improvements to keep it accurate, relevant, and engaging
- Develop and manage digital content that connects with the audience and supports business goals
- Analyze user movement through the website and identify opportunities to enhance their experience and effectiveness
- Use Google Analytics to understand traffic, user behavior, and results drivers
- Use Google Search Console to identify and troubleshoot technical issues impacting search performance
- Leverage tools like Google Tag Manager and Google Ads to improve tracking, targeting, and campaign performance
- Develop and execute SEO strategies to improve organic rankings and drive qualified traffic to the site
- Use AI-powered tools to accelerate content creation, enhance campaign efficiency, and uncover insights
- Take on special projects and find new ways to improve digital presence and marketing results
Requirements
- 2–5 years of digital marketing experience, including website management, SEO, social media, and paid digital campaigns
- Hands-on experience managing websites and creating digital content
- Experience with Google Analytics, Search Console, and Tag Manager
- Strong understanding of SEO strategy and tools
- Excellent writing and editing skills, with the ability to create content for a public audience
- A data-driven mindset and the ability to turn numbers into action
- Strong problem-solving skills, especially when technology does not cooperate
- Creativity and curiosity, always looking for better ways to engage an audience and improve results
- Experience using AI tools to work faster and smarter
Benefits
- Excellent benefits including
- Medical, Dental, Vision, and Accident Insurance
- Short-Term Disability
- Life Insurance
- 401K with generous match
- Opportunities to grow with excellent training programs available to prepare you on-the-job and for your future with us
Important Details
- This position is in-person located in our Mitchell, SD store.
Other Conditions
- Qualified applicants must be able to successfully complete a pre-employment drug test and background check. C & B Operations, LLC is a drug-free workplace.
